Rex R.
Branding and Design Specialist @ Abcam
About
Hi there, My name is Rex Cong, and I am a graphic designer from China, currently based in San Francisco. Design gives me the freedom to express my ideas in a variety of ways and makes me appreciate the beauty in the world. I am passionate about graphic design, problem-solving, and value creation, and I am most interested in editorial design, packaging, UI/UX design, and branding. My design philosophy is people-oriented, in that my designs communicate with the audience in the most effective way. I believe that meaningful design originates from an intuitive feeling that is communicated to the audience through a visual medium and allows them to directly experience the power of the work.
United States
San Francisco
Electrical & Electronic Manufacturing
Miro Collaboration Platform, Communication Training, Pop Culture, Figma (Software), Digital Designs, Creative Briefs, Marketing, Design, Creative Problem Solving, Campaign Development, Brand Identity, Art Direction, Project Management, Strategy, Corporate Identity, User Experience Design (UED), Prototyping, Communication, Wireframing, Branding
Experience

Branding and Design Specialist
• Support CN and JAPAC teams with graphic design, ensuring brand identity and quality are consistently maintained globally. • Collaborate with key departments to align with brand and project needs, ensuring a unified approach. • Facilitate and mitigate discussions between global and regional teams, aligning expectations and translating requirements into workable design solutions. • Collaborate with key departments to meet brand and project needs. • Create promotional materials to strengthen brand presence in APAC. • Adapt designs for local markets to improve regional acceptance.

Graphic Designer
• Deliver brand-aligned visual assets across regions, including flyers, social posts, and printed materials. • Translate scientific content into clear, impactful visual designs. • Collaborate with UK and regional teams to ensure consistency and timely delivery. • Support promotional projects and streamline design workflows. • Provide multilingual and cross-cultural visual adaptation for global markets.

Production and Graphic Designer
Bedford, Massachusetts
- Collaborated with the Graphic Designer and Creative Director to create visually appealing packaging designs for consumer products. - Created packaging layouts, incorporated product images and graphics, and ensured that the packaging effectively communicated the product's features and benefits using Adobe Creative Suite. - Worked closely with the team to ensure that the packaging designs met production requirements and were ready for manufacturing.

Graphic Designer
New York, NY
- Worked closely with Social Art Director and Social Producers, assisting with all design production of organic social. - Actively contributed to social campaign brainstorms, bringing creative ideas and insights. - Worked closely with the team to develop social content that resonated with our target audience and effectively conveyed MAS brand messaging. - Crafted engaging and compelling content that sparked interest and encouraged interaction by understanding the preferences and interests of our audience. - Collaborated with fellow residents on various design projects, leveraging team collective skills and perspectives to create impactful visuals and multimedia assets. (Collaboration was crucial to my work, and I thrived in a team environment.) - Delivered cohesive and visually stunning content that captured the attention and represented our brand effectively by combining our expertise and pooling our creative energies. - Remained adaptable and open-minded, readily incorporating feedback and refining my work to ensure it met the objectives and standards of our campaigns throughout these processes. - Constantly sought to improve my skills and stay updated on the latest social media trends and design techniques to elevate the quality and effectiveness of MAS content continually.

Digital and Graphic Designer
Los Angeles, CA
- Developed new ideas and concepts through creative thinking. - Innovated within the constraints of cost and time to redefine a design brief. - Established a visual identity for the conference in collaboration with the design team.

Graphic Designer
Los Angeles, CA
- Closed collaboration with creative directors, and creative project managers. - Translated concept and briefing into a thought-out design. - Helped build pitch and proposal decks with team. - Designed language in order to develop assets that augment that language.

Junior Graphic Designer
Do & Enjoy International Group
Shanghai, China (Remote)
- Designed conference materials and developed brand identity. - Launched promotional materials for marketing campaigns. - Shaped exhibition visual identity and series poster. - Originated studio logo and explore visual system. - Partook in a series of attempts to devise an appropriate design upon extension industry research.

Graphic Web Designer
San Francisco, California, United States
Corporate Sponsored Project: GM Renaissance - Developed a concept for research focusing on multi-sensory experiences in 2039. - Designed and developed the overall look and feel of websites, videos, and more. - Communicated with other design teams and pitched presentations to General Motors concerning their design work. - Designed the visual identity, created the project logo, and used graphic design skills to service other team numbers.

UI/UX and Graphic Designer
Nucifera Soul
Remote
Humanizing Green Consumerism Worked with product teams to work on in-app product UI design. Worked with web developers and aligned with technical requirements of design assets. (- Create UI designs, engage entrepreneurial resources based on market research, and initiate brand designs and images for the iOS app. - Conducted user research and heuristic analysis of the iOS application before beta-testing. - Designed interfaces for an e-commerce shopping catalog. Explored and designed brand visual languages.)

Freelance Graphic Designer
“In the Symbiotic Circulation: The vanishing Blue” Exhibition design
Remote
- Collaborate with artists to create promotional graphics that raise awareness of environmental issues. - Launched promotional materials for marketing campaigns. Shaped exhibition visual identity and series poster.
Education

Graphic Design
- Critical & Creative Thinking, Demonstrate the resourcefulness and flexibility necessary to conceive and execute design solutions. - Conceptual Skills, Create compelling and engaging visual communications that convey appropriate messages and ideas, Address problems through a design process, and Develop design solutions that function effectively. - Formal Skills, Create visual communications demonstrating competent formal design skills which include: hierarchy, typography, aesthetics, composition, and construction of meaningful images. - Effectively present and communicate ideas. - Demonstrate the skills necessary for chosen career path through the presentation of a competent body of work. - Produce a comprehensive graduate thesis project that successfully utilizes design to solve for an identified problem.
Rex R.'s Contact Information
Phone
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