Revati Shridhar

At Moshi Moshi, I work across branding and creative execution for fast-growing brands across various industries such as fashion, lifestyle, FMCG, beauty, cosmetics, skincare, real estate etc. My role sits at the intersection of brand strategy and visual storytelling, where I ensure every brand speaks with clarity, consistency, and relevance. Lead day-to-day brand alignment for 25+ brands, ensuring all creative deliverables reflect the intended tone, voice, and visual language Manage end-to-end execution of 15–20 brand assets weekly, from brief to final delivery — balancing speed, accuracy, and intent Act as the creative point of contact between clients and internal teams, helping streamline feedback, reduce feedback loops, and elevate output Co-own content and design planning ensuring campaigns resonate with target audience. Currently, I'm focused on strengthening my expertise in premium brand building, storytelling, and visual narratives

Grootin Music Entertainment is a groundbreaking music tech company that empowers artists to take control of their music careers. We specialize in providing comprehensive solutions to help artists effectively manage, monetize, and distribute their music in today's ever-evolving digital landscape. In an industry where navigating the complexities of music management can be challenging, we strive to simplify the process and equip artists with the tools they need to succeed. Our innovative platform offers a suite of cutting-edge features and services designed to streamline the artist's journey from creation to distribution.

•Drove exceptional in-store Studio experience through authentic engagement with members and building brand awareness •Actively identified and implemented effective pitch strategies to overcome objections and drive Studio sales by 50% monthly online •Analyzed weekly trends to discover opportunities through PowerBI and establish marketing campaign initiatives through key insights derived using various performance metrics •Developed, maintained, and disseminated Studio brand knowledge, including enrolling and educating store team members on the brand to maintain and elevate momentum •Consulted and executed Studio brand strategy in close collaboration and partnership with Studio Market Manager and store leadership team using demographic, psychographic, lifestyle, and behavioral data obtained to further and achieve store sales goals by 30% •Spearheaded and implemented rebranding strategy of Lululemon Studio successfully •Planned and budgeted holiday marketing strategy to drive monthly sales further by 200% for lululemon Studio

•Spearheaded e-commerce website design and development services for international brands (OVO & Desert Steel) •Led and monitored cross-functional teams across multiple time zones globally during weekly product launches for OVO to achieve $1M in monthly sales and orchestrated partnership programs with big brands (Disney, Nike etc.) and drove merchant/store executions •Filtered and analyzed data to synthesize key performance drivers for the leadership team and facilitated execution of marketing initiatives achieving 10% growth in clientele •Liaised with cross-functional teams (marketing, IT, design, creative, logistics, etc.) and partner agencies on a global scale to proactively disseminate feedback and results and addressed time-sensitive issues swiftly and professionally, hence increasing efficiency by 30% •Ensured a high, quality assurance level for clients to maintain brand uniformity and accuracy by proactively raising issues thereby reducing losses by 20% •Managed and built stakeholder relationships and executions with external agencies and vendor partners contributing to and ensuring alignment with business objectives

•Analyzed critical customer data identifying consumer behavior resulting in modifying retail strategies and product placements of various CPG brands such as P&G, Unilever, Nestle, PepsiCo, Mondelēz etc. •Demonstrated a thorough understanding of customer strategies, consumer and shopper insights to develop innovative shopper marketing programs by tracking KPIs and ideating new processes and methods to master retail strategies improving shopper's overall experience by 60% •Established new strategies to optimize picking and packing processes and efficiencies by 30% while understanding how consumers interact and how partners can support growth

•Led research and analysis acquiring a detailed understanding of the target consumer, category, brand, and competition to develop a viable product for launch and move the brand forward in conjunction with operations team •Conducted primary and secondary market research and collected qualitative and quantitative data to perform extensive analysis of 50+ competitors and presented key actionable insights and recommendations to top management •Gathered critical data, translated analysis resulting in finding opportunities to drive sales and engagement and accomplish financial goals •Designed, developed, and executed a complete marketing strategy (using marketing mix and customer journey, identified multiple touchpoints) effectively and efficiently •Forecasted sales for the first year to be $10million and allocated budget accordingly for brand campaign •Redefined brand positioning in order to deepen acceptance of the brand’s core proposition: provide best-in-class, unique, and affordable services

Corma Inc. is one of the world’s most trusted and innovative manufacturers of premium corrugated plastic pipe equipment and products. MBA Project: As a consultant, our team assisted Corma in building a value proposition that can make Corma penetrate the emerging price-sensitive market of India mainly through primary research consisting of depth interviews with customers both existing and potential, industry experts etc.

ZiffyHomes is a leading tech-driven home rental service provider in India with ready-to-move-in homes and robust service infrastructure, it aims to make house-hunting & moving in effortless. MBA Project: We provided strategic solutions for the company to enter the B2B space in India based on different methods of primary and secondary research.

Solved multiple problem statements for projects and assignments using Python. The capstone project was based on e-commerce website’s (from Ontario, Canada called ElecKart) sales data where we, as a marketing team of 4, needed to develop a market mix model to observe the impact of different marketing variables over the previous year. Based on the understanding of the model created, an optimal allocation of the budget was to be recommended. The model was created using Python and the project ran for a month and a half.

BASE IIT Integrated Coaching