Michael Hale, RDI

Owner, Founder, Creative Director @ RETAIL REHAB, LLC

About

RETAIL REHAB, LLC is a one-stop consulting firm for retail store design, fixture design, creative direction, concepts and branding, planogram layouts, floorplans, renderings, merchandising directives, marketing, visual display, signage, graphics, and more. I founded and lead this firm with 30+ years of experience in the retail design industry, serving clients across various sectors and locations. My mission is to help retailers and other businesses present their brand through the use of proven interior design techniques, tailored to their specific needs and goals. I have successfully completed projects for big corporations and smaller, local business owners, both nationally and internationally. I have also designed and installed seasonal collateral packages, trained staff and management on merchandising skills, and developed and rolled out intensive training on merchandising skills and techniques. I am passionate about transforming spaces and brands with innovative design solutions that enhance the customer experience and drive sales.

Country

United States

City

Los Angeles

Industry

Retail

Skill

Strategic Planning, Retail Fixtures, Fixture Design, Team Building, Team Leadership, Public Lectures, New Business Development, Business Development, 3D Visualization, Space Planning, Commercial Interior Design, Project Coordination, Submittals, Microsoft PowerPoint, Architectural Details, Multiple Project Coordination, Design Drawings, Design Direction, Business Relationship Management, Retail

Experience

Owner, Founder, Creative Director

RETAIL REHAB, LLC

2001-5 - Present · 25 yrs 5 mos

Los Angeles, CA

Your one-stop consulting firm for retail store design, fixture design, creative direction, concepts & branding, planogram layouts, floorplans, renderings, merchandising directives, marketing, visual display, signage, graphics, commercial & residential interior design and holiday decor...

Treasurer Board of Directors

Retail Design Institute - Southwest + Pacific Chapter

2022-5 - Present · 4 yrs 5 mos

Los Angeles, California, United States

Founded in 1961, the Retail Design Institute is a collaborative community where ideas, knowledge and passion are shared at a local level and enables members to fulfill the fast-paced planning and design needs of retail. Today, membership includes architects, graphic designers, lighting designers, interior designers, store planners, visual merchandisers, resource designers, brand strategists, educators, trade partners, trade media and students of design.

Visual Consultant

HMSHost International

2002-4 - 2013-4 · 11 yrs 1 mo

US & Canada

Lead Consultant responsible for various projects in space planning, merchandising, display, marketing initiatives, as well as fixture / store design for HMS Hosts' airport retail stores. Main areas of focus and attention were specialty brands, convenience locations, duty free and branded concepts. - Very comfortable and highly-efficient with extensive travel. - Able to provide timely and complete visit recaps with a detailed action plan. - Developed and rolled out intensive training on merchandising skills and techniques. - Accountable for follow up on initiatives and tracking tangible results.

Visual Director

Princess Cruises

1991 - 2000 · 9 yrs

Century City, CA

Responsible for visual merchandising & display standards for fleet of 10 ships’ on-board Boutiques (36 stores total) with annual sales exceeding sales goals. Designed custom vendor fixtures while maintaining specific corporate budget requirements. Initial design concept, fixture modifications and execution of all new builds in Italy, as well as remodel design concepts and installation procedures for the fleet. Conceptualized, designed and installed 2 seasonal collateral packages per year on all ships. Planned floorsets & assisted buying team in floorplans according to market trends. Trained staff & management on in-store merchandising, advertising and marketing. Created and updated both a Visual Merchandising Manual & an Advertising Manual. Created monthly promotional program with vendors to purchase advertising venues. Designed & sourced holiday decoration installation for entire fleets' public areas.