Resti Ruhimat, Sp.d, MM

Assistant Vice President at Sinarmas Land, overseeing joint venture development of malls and hotels. Focused on delivering strategic value in retail and hospitality sectors through strong partnerships and operational excellence.

General Manager – JV Mall and Hotel Sinarmas Land | April 2025 – Present As General Manager for the Joint Venture Mall and Hotel division at Sinarmas Land, I am responsible for leading the overall strategic direction, operational management, and performance optimization of our commercial and hospitality assets under joint venture partnerships. Key Responsibilities: Lead day-to-day operations of JV-owned malls and hotels, ensuring excellence in service, profitability, and efficiency. Develop and execute business strategies aligned with both Sinarmas Land and JV partner objectives. Oversee leasing, tenant mix strategies, and hotel performance to maximize asset value and customer experience. Foster strong relationships with JV partners, tenants, hotel operators, and internal stakeholders to ensure alignment and operational synergy. Manage budgeting, financial forecasting, and performance analysis to drive sustainable growth and profitability. Implement innovative initiatives to enhance visitor engagement, market competitiveness, and overall guest satisfaction. Lead cross-functional teams across retail, hospitality, marketing, and facility management. This role requires a balance of strategic vision, operational leadership, and collaborative partnership management to drive success across both the retail and hospitality sectors.

Experience Description : - Responsible for leading and managing brands on Lifestyle & Home Improvement - Brand Plan Development - develop a plan that achieves company targets. This will include, advertising, program/promotions, and research. Work collaboratively with agencies/vendors and internal resources to drive superior market results. - Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis. - New product development – utilize consumer-driven insights to drive long-term growth of the brands. Translates insights into profitable product innovations. Develops selling proposition and sufficient launch support plans to retail. - Market Analysis - provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs. - Business Forecasting/Results - work with sales, demand planning, and contract vendors to generate accurate volume forecasts. Deliver results for the brand level P&L focusing on net sales and brand contribution. Liaison, Leader & Manager - Launch, develop, and grow the business of the brands Business Plan - Create & execute the business plan of the brands Controlling - Control, make sure the execution, and evaluate the strategy and action plan based on the market situation Corrective Action - Make the corrective action dynamically, consider the internal & external factor & the competition at the market KPI Make sure to achieve the Key Performance Indicator (KPI)

Work Description: • Responsible to develop, Manage and Implement Marketing Plan/Strategy for Marketing & Sales Department, aligned with company strategy. • Develops and facilitates Marketing Communication plans, determines whether marketing objectives are being met, conducts consumer research, and also plans advertising and promotional activities. Evaluate on the appropriate communication strategies that are cost effective for the company. • Formulate communication strategy to drive brand equity, mind-share, product visibility, and customer relationship. • Analyze sales statistic to determine business growth potential. Set pricing-to-market strategy, Deliver Sales Ambition and other relevant KPI. Analyze result vs failure. • Execute, monitor and review the marketing program, budget, execution & timeline; Create, planning, and implementation product campaign (started from campaign planning, budgeting, brand ambassador, contacted vendor, all media collateral, ATL, BTL, Outlet Display, and implementing the campaign). Analyze and evaluate the effectiveness of sales, methods, costs, and result. • In Charge of all sales activities, departments and personnel involved in Marketing & Sales Department. • Developing new business channel for the company and maintain good relationship with existing partners/colleagues; analyze, review and set channel and distribution development / expansion. • Responsible of making contract agreement with other party (Banking, Embassy, Government, Tour & Travel, Media & Promotion, Airlines, Automotive, Corporate Company, etc) • Responsible for the (daily, monthly, quarterly) of outlets operational activity, started from outlets display, sales forces, marketing tools, etc. • Supervise: Media & Promotion Supervisor, and admin.