Reshma T.

Lead Next Step Marketing Ops, delivering transformative solutions in sales, marketing, IT, and resourcing. Oversee a team providing SEO, digital marketing, AI automation, cybersecurity, and project management services, achieving 35%+ revenue growth for clients in tech, healthcare, finance, and construction. Secured 25+ strategic partnerships and launched educational webinars and podcasts, reaching 10,000+ professionals globally. Key Achievements: - Boosted client leads by 50% through targeted SEO and content campaigns. - Implemented AI-driven automation, reducing operational costs by 20% for SMBs. - Developed training programs on LinkedIn optimization and TikTok creator strategies, empowering 500+ creators and businesses.

Market Analysis & Research: Conduct comprehensive market research to identify emerging opportunities and understand industry trends. Analyze competitor activities and customer needs to inform our strategic decisions. Strategic Planning: Develop and implement business development strategies that align with our company's goals. Evaluate potential partnerships, alliances, and joint ventures to enhance our market position. Business Expansion: Spearhead efforts to expand our footprint in existing and new markets. Craft compelling proposals and presentations to attract and secure new business. Relationship Management: Build and maintain strong relationships with clients, partners, and stakeholders. Negotiate contracts and agreements to maximize profits and ensure mutual satisfaction. Cross-functional Collaboration: Collaborate closely with marketing, sales, and product development teams to align efforts and achieve our targets. Provide insights based on market research and client interactions. Performance Monitoring: Set and monitor key performance indicators (KPIs) for business development activities. Prepare regular reports on progress toward revenue and growth targets. Leadership & Mentorship: Manage and mentor a team of business development professionals. Foster a culture of high performance, continuous learning, and collaboration.

Managed an average of 5 concurrent RFP submissions, ensuring timely and compliant delivery to UAE government portals (Dubai, Abu Dhabi, Federal). Coordinated with presales, technical, and account management teams to review and verify all bid documentation, achieving 100% compliance with RFP requirements. Monitored UAE government portals daily to identify new opportunities and track post-submission statuses, notifying account managers of RFP deadlines within 24 hours. Led go/no-go decision-making by analyzing core RFP requirements, driving strategic bid preparation with presales teams. Facilitated technical meetings to align bid strategies, integrating customer and competitor insights from account teams to optimize win rates. Conducted final validation of bid documents, resolving discrepancies by collaborating with technical teams to ensure accuracy and completeness. Provided regular bid status updates to stakeholders, maintaining clear communication across teams to meet tight deadlines.

Investor in the project, run by a management company.

Established a deep understanding of the clients business operations and product lines and collaborated with the Strategic Design and Product Development leads, as well as clients, to define a minimum viable business (or product/service) build. Identified growth opportunities and developed strategic partnerships which contribute to the user acquisition targets. ✪ Fostered partnerships with key accounts worth USD 1+ M each including Microsoft, Microfocus, Tricentis, Temenos 24, Opkey and Pcloudy Key Functions: • Partnerships & Account Management • B2B Business Development • Business Development & Operational Excellence • Client Relationship Management • IT Business Analysis & Modelling • Strategic Alliances & Partner Management Key Responsibilities: • Maintained a pipeline of partner customer opportunities • Negotiated business/technical terms in partner agreements • Cultivated top-tier relationships in GCC countries • Developed go to market strategy, marketing campaigns, and sales pipeline • Organized partner debriefs, and collaborated with and coached external partners • Identified new markets and industry sectors, conducting in-depth business analysis • Managed the allocation of partner marketing budget • Managed KRAs, reported sales pipeline and implemented corrective action • Organized and managed sales/marketing materials

Managed key accounts and strategic partnerships with major tech companies, including Oracle, Microsoft, and AWS, driving successful collaborations. Led the delivery of diverse projects, including ERP, CRM, ITSM, IAM, Cloud Migration, BPM, Transition and Transformation, Auditing and Testing, and Managed Services, ensuring on-time completion. Oversaw Security Solutions implementation using Fortinet and AWS, enhancing client infrastructure security. Recruited and managed a high-performing IT team, fostering operational excellence and professional development. Identified and analyzed client requirements, delivering tailored digital solutions to meet business needs. Spearheaded social media management and drove financial growth in the region through strategic initiatives. Prepared presentations and conducted pre-sales meetings to secure client buy-in and align solutions with expectations. Managed end-to-end accounts administration, developed business development strategies, and negotiated IT vendor contracts to optimize partnerships. Built and maintained strong relationships with government clients, ensuring high customer satisfaction and retention. Generated and presented sales reports to senior management, providing actionable insights for strategic decision-making. Handled RFPs/RFIs, contracts management, and enterprise-wide due diligence, risk assessment, and vendor monitoring to ensure compliance and operational efficiency. Reviewed service support reports, driving continuous enhancements to improve service delivery and client outcomes.

Responsibilities: Design and oversee all aspects of our digital marketing department, including marketing database, email, and display advertising campaigns on Google, FB, instragram, Tiktok and Bing Develop and monitor campaign budgets. Plan and manage our social media platforms. Prepare accurate reports on marketing campaign’s overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting our industry. Evaluate important metrics that affect website traffic, service quotas, and target audience. Work with team to brainstorm new and innovative growth strategies. Oversee and manage all contests, giveaways, and other digital projects.

Key Functions: • Business Development • Pre-sales • Project Planning • Sourcing • Vendor Management • Customer Engagement Key Achievements & Roles: ✪ AI project: IT business solutions for mental health by collaborating with nutritionists, doctors, naturopathy, chemists and yoga instructors • Reviewed new technology-based solutions and guided implementation • Managed 10 digital marketing projects and 5 mobile application and 1 AI project • Led Consultancy activities like customizing IT services/ coaching for underprivileged

Supported VP Development and Core Team in overseeing project controls, leasing administration, and financials for Leasing, Projects, and Facilities across the GCC region. Managed project controls for 158 Signature Brand Outlet Expansions in Saudi Arabia, Oman, Kuwait, and UAE, with a per-store investment of 10M AED, targeting 158 store openings within one year. Developed and maintained project schedules, budgets, and financial forecasts, ensuring timely delivery within allocated budgets. Established effective communication channels with project teams and stakeholders to facilitate seamless project execution. Coordinated with leasing agents to identify suitable sites and prepared leasing documentation for new store locations. Collaborated with the finance team to ensure accurate reflection of project financials in statements, maintaining transparency and compliance. Conducted regular progress review meetings, identifying risks and issues, and implemented mitigation plans to keep projects on track. Performed site visits to monitor construction progress, ensuring adherence to timelines, budgets, and local regulations, including building codes, zoning laws, and environmental standards. Achieved successful opening of 110 stores within one year, surpassing the target of 100 stores, while maintaining budget compliance and accurate financial reporting.

Led infrastructure projects in UAE, Qatar, Oman, KSA, and Bahrain, integrating data centers and NOCs, with roles in business development, bid management, risk management, and contract negotiation. Defined project scopes, managed bids, and negotiated contracts to align with data center and NOC objectives. Tracked activities, managed risks, changes, and escalations to deliver projects on time. Oversaw contracts, project frameworks, and vendors to support data center and NOC delivery. Key projects included: Etisalat Modernization Network SWAP and Upgrade (UAE): Supported Ericsson’s Falcon solution with CRM, BSCS, and TIBCO, upgrading data centers and NOCs. BAPCO Security Enhancement (Bahrain): Led security infrastructure upgrades, including data center fortification and NOC monitoring systems for operational safety. DEWA SMART Metering Implementation (UAE): Managed SCADA pilot and smart metering rollout, integrating data center solutions for real-time data processing and NOC oversight for energy management. Oman Navy Maritime Security and Surveillance Project (Oman): Delivered advanced surveillance systems, supported by secure data centers and NOC operations for real-time monitoring. Royal Omani Police Secure Communication Network (Oman): Implemented secure communication infrastructure with dedicated data center and NOC setups for enhanced public safety. Qatar National Broadband Network (Qatar): Contributed to nationwide fiber rollout, incorporating data center infrastructure and NOC systems for network reliability and scalability. Etisalat IT Infrastructure Transition and Transformation (UAE): Facilitated IT infrastructure upgrades, including data center modernization and NOC integration to support business transformation. Delivered high-profile national security and oil field projects, leveraging advanced technologies for data center deployments and NOC functionalities to ensure robust performance and security.

S - Situation: The Change Manager is responsible for managing change caused by projects and change efforts. T - Task: Apply a structured change management approach and methodology for people side change, develop a change management strategy based on situational awareness, identify potential risks and resistance, conduct readiness assessments, develop actionable change plans, support plan execution, coach executives, create measurement systems, identify performance gaps and resistance, enable reinforcement mechanisms, integrate change management activities into the project plan, work with communication, training, and OD specialists. A - Action: • Applied structured change management approach and methodology for people side change. • Developed change management strategy based on situational awareness. • Identified potential risks and resistance, and developed specific plans to mitigate or address concerns. • Conducted readiness assessments and presented findings. • Developed actionable and targeted change management plans, including communication, coaching, training, and resistance management plans. • Actively coached executives leaders who are change sponsors. • Created and managed measurement systems to track adoption, utilization, and proficiency of individual changes. • Identified resistance and performance gaps, and implemented corrective actions. • Created and enabled reinforcement mechanisms and celebrations of success. • Worked with project teams to integrate change management activities into the overall project plan. R - Result: Successfully applied structured change management approach, developed effective change management strategy, mitigated risks and addressed resistance, facilitated smooth execution, achieved desired adoption and proficiency, identified and addressed performance gaps and resistance, enabled reinforcement mechanisms, and integrated change management activities into project plan effectively.