Reshma Kurunnon

•Executed four seasonal product launches with full funnel merchandising strategies, resulting in a 30% YoY uplift in online sales. •Increased organic traffic by 40% and generated €200K in additional annual revenue through targeted SEO and optimized product visibility. •Managed B2B and DTC eCommerce operations across multiple markets, helping the team exceed quarterly revenue targets by 15%. •Delivered weekly KPI dashboards and performance reports to leadership, using insights to shape future sales and marketing strategies •Rolled out a CRM upgrade across four regions, improving lead tracking and boosting regional sales performance through better segmentation. •Drove the launch of localized eCommerce sites in France, boosting regional conversion and engagement. •Collaborated with logistics and supply chain to monitor DTC inventory weekly, ensuring stock accuracy and availability for campaigns, reducing stockouts and improving fulfilment efficiency by 15%.

•Led merchandising for major promotional events including Black Friday, Big Sale, and Christmas, driving a 20% YoY increase in electrical product sales. •Led the ‘Save Energy’ campaign, driving 30%+ uplift in energy-efficient product sales and growing the eco-friendly category. •Partnered with Samsung, Bosch, and other key brands to launch custom product pages, increasing session duration by 25%+ across target audiences. •Owned ongoing site updates and improvements, ensuring optimal performance and a consistently fresh user experience. •Utilized Google Optimize and Hotjar to run A/B tests, identifying high-performing layouts and messaging that increased sitewide conversion by 25%.

•Launched a new eCommerce website from the ground up, managing end-to-end delivery including planning, design, development, and testing. •Achieved a 15% increase in conversion rate, 42% reduction in bounce rate, and 47% improvement in user engagement post-launch. •Managed Dolanschemist’s Instagram and Facebook accounts, creating engaging content that grew the follower base and supported brand visibility across social channels. •Collaborated with an ad agency to run Google and Meta Ads campaigns, successfully achieving revenue targets through strategic paid media efforts.

•Redesigned brand websites and mobile experiences under an Agile workflow, improving UX and responsiveness. •Created wireframes and high-fidelity prototypes for 10+ digital projects, increasing user engagement by over 25%. •Conducted UX audits and competitive research to guide digital strategy and feature prioritization. •Supported QA testing and UAT to ensure functional, responsive, and user-friendly site launches.

Majored in Business Management Coursework in Media ,Public Relation,Branding

Coursework in Communication Designing,Advertising,Product Designing,Photography,Videography,