Reshma Harikumar

Focused on building the digital repetoire of key consumer facing brands by crafting innovative creative campaigns, driving high performance media planning and buying and exploring opportunities for enhanced consumer brand interactions. Instrumental to establishing and developing brand messaging via various digital platforms including social media, websites and other relevant consumer digital touch points. Developed and executed PR strategies to bolster various marketing initiatives and increase word of mouth surround on key initiatives. Supported the organisation with technology and digital expertise in various domains spanning consumer activations, trade relations and international business expansions.

Developed and managed content on all passenger vehicle product and service websites and applications Deployed search engine optimization (SEO) solutions to ensure consistently strong indexing of key TML web assets on search and strong ROI on SEM campaigns Structured digital analytics to enable data-driven decisions and optimizing sales and marketing efforts Identified and develop technology-driven solutions to improve process efficiency of the sales funnel. Evaluated emerging technologies to provide thought leadership and perspective for adoption Designed and implemented lead generation campaigns using search, display, direct email and SMS among other digital marketing tools

Managed the marketing mix for marquee UV brands Developed the annual national marketing calendar (ATL,BTL and digital) for all current and future UV brands Supported on sales target achievement through enquiry generation, tracking and improvements across the sales funnel Planned, developed and deployed launch strategies for new products and variants within the UV portfolio Managed the SOUL program, an owner’s club for SUV customers to drive increased customer lifetime value.

Aided in improving service satisfaction through enhancement of the service complaints management process Designed and executed customer engagement activities for improved new customers retention from booking till vehicle delivery

Evaluated the business potential of new product launches through analysis of consumer data and marketing mix plans Predicted the launch sales volumes to determine feasibility of new product launches Consulted on modifications of key marketing elements to ensure optimal launch impact Key Achievements: Awarded the ‘ARC Professional of the Year 2010-2011 Consistently graded in the top 10% of the workforce with an average report ranking of 4.5/5 Evaluated 300+ concepts in the pet, household and personal care categories Managed accounts for leading FMCG, pet care and household care clients across the US and Europe