Bryan Ren

1.Led branding and communication, including go-to-market strategy, launch campaigns for Model S/X/3 and brand partnerships; managed product marketing and promotion; oversaw corporate social media accounts management and content creation; supported Lingang Giga factory, charging, customer service, financing and trade-in in marketing efforts 2.Ensured KPI is achieved for performance-driven projects; worked with sales team to identify problems at stores and solutions and ensure uniform execution across China. Increased number of acquired leads by 354% and conversation to 15.7% 3.Managed CRM projects including car owner relations and club activities; Led merchandise development and sales 4.Managed partial PR and government relationship, greatly improving brand market reputation from 2021, which boosted sales 5.Developed digital marketing tools in collaboration with IT, Compliance, Audit, Tax and Finance, improving marketing efficiency and reducing costs 6.Assisted CEO Tom Zhu and global VP Grace Tao to build consumer engagement team and team capability; imparted the model to other offices worldwide, helping them rebuild and grow, and achieve business target 7.Offered sales team digitalization training, including mindset building, digital marketing, tools application, social media management, and acquisition via short video and live broadcast; 8.Initiated partnership with government and major consumer brands including Michelin, HeyTea, Helena Rubinstein and Manner Coffee, achieving exposure beyond expectation and massive sales leads for test drive and conversion with no marketing budget. The collaboration with McDonald was recognized by Elon Musk who published a twitter, which was the trending topic 9.Grew the team from 30 to 87 across 29 cities in a year with expanded work scope including traditional marketing, PR, CRM and new customer acquisition and activation of KPIs 10.Gained performance rating of 4 out of 5, making the top 5% among global employees.

1. Joined Xiaomi during it’s 10th anniversary, with the new goal for marketing on professional upgrade, brand elevation and market share capture. Interviewed and recognized by Lei Jun, joined China marketing team and assisted him with team transition to make Xiaomi a premium brand for high end market; 2. Led planning and execution of Xiaomi 10th anniversary project and built Lei Jun’s Speech a signature event, the well-known IP “Lei Jun Personal Speech” series; Organized launch events of Xiaomi 10 and 11 models. Directed integrated marketing strategies and campaigns, and worked with sales team to achieve sales target; 3. Created the first annual marketing strategy, the first media solution strategy and competition analysis report; offered training to the team and built actionable template for future scalable use; 4. Restructured the China marketing team and built team capability leveraging members’ strength; optimized management process and project pipeline and timetable, ensuring team understand the target, the responsibilities and actions; 5. Coordinated with sales team, stores, e-commerce sales team, live stream team to develop work process to make sure all teams work in line so that marketing team can better empower sales to achieve sales target.

1. Maintained close engagement with CEO and VPs on top-level strategic planning. Gained comprehensive commercial perspective into the automotive and new energy industry, full industry chain and trends to identify innovative growth opportunities. Achieved an annual revenue target of 3 billion yuan. 2. led marketing strategy team to design corporate marketing strategy and solutions for clients; 2.1 Developed commercialization strategy, products, achieving monetization. Organized industry summit, increasing company brand image to develop more opportunities; 2.2 Facilitated collaboration among teams of various functions and product lines, executed commercialization plans to generate revenue; 2.3 Set up industry think tank to empower strategy and tactics with data and methodology, ensuring targeted and logical planning. 3. Led strategic planning team to optimize product and solutions: led planning among three sales regions, designed execution plans, and made sure solutions for clients are well-designed with precise data, increasing Yiche’s commercialization capability; 4. Led the resource policy team to optimize operation of commercial products: innovated commercial products and optimized monetization capabilities through data analysis and insights. Supported innovative business development with efficient process management. 5. Managed a team of 46 located in 5 cities, enhancing competitiveness, stability and team honor. 6. Optimized team structure and culture and work process, improving business through better process. Established platforms for sharing and communication among team members to encourage learning.

1. Led team handling media-related business at marketing department, including annual media strategy, project action plans, media purchase, negotiation, result assessment, and data tracking and optimization; 2. Took charge of business development and channel management; improved content production and maintained regular communication with website editors from PR’s perspective to influence potential customers at different purchasing stages. 3. Managed close partnership with TV/OTT/OTV and short-video platforms; increased investment strategically and researched on cross-media marketing to increase efficiency; 4. Led content production, IP design and ad placement in popular TV shows to contribute to integrated marketing. The project won ROI award; 5. Led collaboration with data and public opinion monitoring companies to make marketing more focused and effective; 6. Collaborated with internal CRM team to gain insights into potential audiences, making business decisions more targeted. 7. Served as the main contact person between China’s marketing team and global digitalization team, facilitating execution of global digitalization business; 8. Managed media agency partners and maintained good partnership with domestic major media houses; 9. Won “BMW best You” award for the most outstanding performance.

1. Took charge of ROI development and channel management at marketing department, including branding strategy and project operation, including big data project design and operation, automobile marketing strategy and execution, SEM and SOE strategy and execution, etc. ; 2. Led one BWM employee and 45 staff with media agencies to manage annual media strategic planning and execution; developed new marketing channels including video and short-form video platforms, ad placement in variety shows and TV series; 3. Launched big data + program buy project and utilized big data for business operation. Managed media buy, creatives and content based on customer insights to foster digitalization. Managed efficient operation of the digitalization project in China.

1. Managed digital marketing for BMW’s marketing department; 2. Supervised digitalization in marketing strategy, creatives planning and designing, digital media management and content marketing of a variety of projects, including branding, new car launch, financial service, product’s market presence and integrated events; 3. Facilitated allocation of internal and external resources for better efficiency and effectiveness and maintained good partnership and contact with multiple agencies.

Account management: BMW, Mercedes Benz, SonyEricsson, ABB, Cola Co, Singapore Airlines and Mengniu Dairy 1. Promoted from media executives to senior media manager, offering clients creative marketing solutions and execution plans using the latest marketing and tech tools to identify new marketing opportunities; 2. Offered holistic and diverse marketing solutions that went beyond media, using creatives and content marketing to help clients expand their businesses; 3. Helped clients win about 20 awards in their perspective industries.

Account management: BMW, Mercedes Benz, SonyEricsson, ABB, Cola Co, Singapore Airlines and Mengniu Dairy 1. Promoted from media executives to senior media manager, offering clients creative marketing solutions and execution plans using the latest marketing and tech tools to identify new marketing opportunities; 2. Offered holistic and diverse marketing solutions that went beyond media, using creatives and content marketing to help clients expand their businesses; 3. Helped clients win about 20 awards in their perspective industries.

Key Account Management: BMW, China Mobile, Motorola, Volkswagen 1. Understand clients’ marketing need and offered innovative marketing solutions and execution plans leveraging platforms such as search engine, Baidu Knows, Baidu Baike, Baidu Tieba and Baidu Music; 2. Comprehensive knowledge about search engine marketing; design and develop product and solutions with other teams to identify more opportunities of commercialization and growth; 3. Proficient management of SEM and SEO as well as Baidu’s online community.