rene zelada

director of account management and advertising operations

About

Advertising Operations professional with 8 years experience in acquisition integration, managing data and third party vendor relationships, site tagging and optimizations and general Ad Ops housekeeping and management. Always looking for opportunities and ways to use my knowledge and skills to gather new revenue resources and improve revenue retention along with managing overall performance. Specialties: Ad serving technologies including DART suite: DFP, DFA, AdSense. Advance user of SalesForce. Advance user of Microsoft Office Suite. Experience working with 3rd party vendors, 3rd party ad platforms and remnant/exchange networks.

Country

united states

City

new york

Industry

internet

Skill

digital media, doubleclick, online advertising, digital strategy, new media, advertising operations, content management, mobile devices, advertising, digital marketing, atlas, comscore, online campaign management, salesforce.com, dfp, integrated marketing, social media, mobile technology, troubleshooting, data analysis, ad serving, e commerce, marketing, mobile marketing, ad networks, mobile advertising, online marketing

Experience

assistant director of advertising operations

ziff davis

2012-5 - 2014-8 · 2 yrs 4 mos

ad ops manager

computer shopper magazine

2010-11 - 2012-5 · 1 yr 7 mos

* Managed direct ad campaigns and remnant networks on computershopper.com. * Responsible for the handling of all campaign creative, IO reviews and revisions, QA of campaigns, creation and revisions of ad specs and position strategies, increasing ad revenue by 10%. * Responsible for reports and analysis involved with traffic and delivery/CTR numbers, enhancing marketing and ad functionality. * Project management of interactive website initiatives. * Managed creation and coordinated daily email newsletters to over 50K subscribers increasing page views and visitor retention.

web producer, ad remnant manager, qa customer support manager

united media

2007-3 - 2010-12 · 3 yrs 10 mos

director of quality assurance and project management

xs games

2002-10 - 2005-11 · 3 yrs 2 mos

qa and customer support manager - marketing associate

inforocket/liveadvice.com yahoo advice

2000-6 - 2003-6 · 3 yrs 1 mo

* Hired on to help lead and start of company's QA/Customer Support Dept. * Responsible for daily QA maintenance of website functionality and copy edits. * Responsible for creating user Test Scripts and maintaining testing schedules. * Involved in upload procedures during "major" website updates and making sure all new available features were functioning properly before and after uploads. * Involved in testing partnerships and affiliate programs along with promotions for clients. * Heavily involved in the re-design and introduction to a new "telephony" system integrated onto website's system and new function of business. * Responsible for troubleshooting client issues and problems involved with various functionality of the website, and offering solutions to prevent future occurrences. * Heavily involved in prepping the system and website for partnership with Yahoo! * Helped in QA process and building of new channel on the Yahoo! service - Yahoo! Advice. * Involved in helping with minor HTML editing and responsible in helping with client inquiries on a daily basis.

director of account management and advertising operations

insticator inc.

2019-10 - Present · 7 yrs

director of publisher development

investingchannel

2018-5 - 2019-9 · 1 yr 5 mos

Manage and build up Publisher Development team responsible for maintaining publisher relationships, onboarding new publishers and properly optimize monetization of publishers and improve on performance for direct sold display advertisers