Renee Chia

Marketing Executive @ PERSOL APAC

About

I am a hard-working individual, with a desire to constantly learn and develop my skills. I have been actively looking out for opportunities to learn and grow as an individual, occasionally stepping out of my comfort zone to do so.

Country

Singapore

City

Singapore

Industry

Human Resources

Skill

Traditional Marketing, Corporate Events, Video Production, Search Engine Optimization (SEO), Copywriting, Advertising, Marketing Strategy, Social Media Marketing, Teamwork, Team Leadership, Team Management, Communication, Written Communication, Interpersonal Communication, Visual Communication, Email Marketing, Direct Marketing, A/B Testing, Website Building, Online Marketing

Experience

Marketing Executive

PERSOL APAC

2025-4 - Present · 1 yr 6 mos

Content Marketing Executive

PERSOL APAC

2024-4 - 2025-3 · 1 yr

- Published 95 videos and 46 static posts across Facebook, Instagram, and TikTok - Grew Instagram followers by 46% and Facebook followers by 2.5% in 9 months - Researched Singapore’s blue-collar market to improve campaign targeting and job post SEO - Planned and executed job-searching application, PERSOLKELLY GO, awareness campaigns (Career Fairs, eDMs, Social Media Giveaway) - Created onboarding emails, tutorial guides, and client templates for GO users - Produced GO client introduction video and supported billboard/taxi ad rollouts - Supported 6 major projects including Singapore Salary Guide, CapitaLand SFQB Seminar & Client Events

Camp Instructor

Adventure Plus Pte Ltd

2022-5 - 2024-3 · 1 yr 11 mos

Singapore, Singapore

Marketing Executive

Bonback Pte Ltd

2023-7 - 2023-11 · 5 mos

- Conducted research on the market in Asia, digital marketing technologies and competitor products to plan marketing strategies - Enhanced brand reputation through marketing communication plans and content marketing initiatives across digital platforms - Consistently crafted weekly social media content and website blog posts to improve online brand presence - Manage working level relationships with various marketplace account managers, vendors and agencies - Set up and managed product listings on 6 marketplace platforms - Crafted and implemented website wireframe for brand website

Freelance Video Editor

2022-11 - 2023-3 · 5 mos

- Created at least 30 videos for various brands’ online content, building brand image and engaging target audience - Structured video direction and framing to improve overall quality of videos, gaining at least 100k views for 7 TikTok videos

Marketing & Design Manager

Revisit

2022-6 - 2022-8 · 3 mos

Singapore, Singapore

- Designed and facilitated creation of marketing assets, such as a new landing page and website animations - Suggested UI/UX wireframes were implemented to improve Revisit’s mobile application - Written 3 corporate blog posts to provide educational value to viewers and increase awareness of Revisit

Audience Marketing

Mediacorp Pte Ltd

2022-1 - 2022-5 · 5 mos

Singapore, Singapore

- Crafted at least 20 eDMs, newsletters and online forms, raising awareness of Mediacorp’s campaigns and improving brand image - Utilised A/B testing to determine customer preferences, increasing click- through rates for 8Days eDMs by 5% - Created website wireframes for 2 campaigns, improving UI/UX of existing websites - Carefully selected radio talking points and video extracts for digital advertisements, promoting Mediacorp’s productions to audiences