Renee Zhu

• Designed campaign-ready visualizations and identity systems (logos, color palettes, icons, typographic systems, short-form videos, social media content, and motion) for various brands • Created a wide range of assets, including environmental graphics, signage, wayfinding systems, and animations, for large-scale experiential activations, pop–up events, and visual merchandising • Collaborated with marketing, strategy, and copywriting teams to leverage social media trends and algorithms, increasing brand visibility Clients: JPMorgan Chase, LinkedIn, Procter & Gamble (P&G), Stuart Weitzman/Caleres, Cargill, Deloitte

• Brown Political Review is Brown University’s largest nonpartisan print magazine for political journalism • As an editorial designer, I design article layouts with a focus on precise typography and visual coherence • Work with commissioned illustrators and artists to design and co-ordinate layouts

As a designer on the branding team for Ivy Film Festival—the world’s largest student-run film festival at Brown University—I directed the festival’s 2025 visual identity (color palette, typography, social media graphics, posters, and merchandise design). The 2025 festival hosted acclaimed guest speakers including Academy Award–winning director Sean Baker (Anora), Raphael Bob-Waksberg (BoJack Horseman), and screenwriter Justin Kuritzkes (Challengers).

During my time as graphic design intern on the consumer marketing team, I collaborated with cross-functional teams, including product managers, marketing director, web & UI/UX developers, and senior graphic designers to develop and implement impactful design collateral for print and digital assets. ▷ Designed layouts for website banners, landing pages, email blasts, advertising campaigns, and product packaging mockups ▷ Notably, my designs enhanced product visibility and online engagement by 12% ▷ Actively participated in brainstorming sessions and contributed to the creative process from initial concept development to final execution across various design projects. Researched trends and created mood boards ▷ Adhered to brand identity and created cohesive visuals My team was so impressed by my designs and overall performance that I was offered an extended internship, and I am now continuing to work part-time during the school year.

▷ Design business cards and website banner ▷ Design Instagram story templates to promote games and events ▷ Work with website developers to create a clear layout of web-page and ensure easy mobility for users ▷ Work with director of the hockey team to re-brand the teams visual content