Renee Fuller, MBA
VP of Marketing @ OLLY PBC
About
Renee Fuller is an innovative and results-driven marketing executive with a proven record of transforming brands, leading high-performing teams, and delivering full-funnel strategies that drive cultural relevance and measurable growth. With over 15 years of experience spanning CPG, DTC, and retail, Renee specializes in developing bold, insight-led marketing strategies that build brand equity and deliver real business impact. Adept at uniting cross-functional partners, Renee is known for her creative vision paired with operational rigor—overseeing multimillion-dollar budgets, managing P&L responsibility, and delivering campaigns that resonate across diverse audiences. Her expertise spans brand strategy, influencer and shopper marketing, eCommerce growth, integrated media planning, and performance optimization, with deep experience across social, digital, video, retail, and experiential channels. Renee is passionate about building inclusive, high-performing teams and believes in using culturally resonant storytelling to foster authentic connections with consumers. Core Expertise: • Brand Strategy & Marketing Leadership • Integrated Campaign Development & Execution • Consumer Insight & Audience Segmentation • Influencer, Shopper, and eCommerce Marketing • Digital, Social, and Experiential Marketing • Performance Measurement & Optimization • Cross-Functional Leadership & Team Development • P&L Management and Strategic Roadmap Planning
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United States
Consumer Goods
Strategic Brand Leadership, Team & Organizational Development, Data-driven Decision Making, Budget & Performance Management, Executive Stakeholder Alignment, Strategic Marketing Management, Global Brand Development, Advertising, Analytics, Corporate Communications, Public Speaking, Microsoft Office, Video Editing, Community Outreach, Sales Presentations, Theatrical Production, Cross-functional Team Leadership, Marketing, Management, CRM
Experience
VP of Marketing
OLLY PBC
San Francisco Bay Area
Senior Vice President of Marketing
McBride Sisters Wine Company
Oakland, California, United States
VP of Marketing
Milk Bar
San Francisco Bay Area
Senior Director of Marketing
Milk Bar
San Francisco Bay Area
Orchestrated all aspects of marketing and communications for the grocery channel, including building brand equity and a velocity-driven marketing roadmap, launching go-to-market plans for innovation, and developing the CPG business strategy with consumer and marketplace insights. Provided leadership across all PR, Social, and design/content teams to create strong CPG marketing initiatives aligned with the Milk Bar Masterbrand.
Director of Shopper Marketing
SC Johnson Lifestyle Brands
San Francisco Bay Area
Directed a fully integrated Omni-shopper marketing strategy for brands Ecover, Method, Mrs. Meyers, and Babyganics along the shopper purchase journey. Championed innovation within digital and in-store marketing that incited shopper engagement, drove business results, and generated insights to drive continuous improvement.
Sr. Brand Manager
REBBL Inc.
Berkeley, California, United States
Oversaw all aspects of REBBL's brand marketing and communications strategy focused on driving awareness and growth within the refrigerated functional beverage category, including the creation of unique traditional/digital marketing strategies and plans, advertising campaigns, customer/shopper marketing initiatives, social media strategy, brand strategy, budget management, ROI and market analysis, PR/messaging, and general marketing operations.
Senior Manager of Customer Marketing
The Hershey Company
Sonoma, CA
Managed the development/delivery of distinct, breakthrough 360-degree brand activation, retail programming, and integrated marketing campaigns for the KRAVE brand to meet consumer/shopper insights and address retailer needs. Managed a multimillion-dollar DME brand customer marketing budget, including agency fees and shopper engagement initiatives.
Manager of Trade Strategy
Kellogg Company
Solana Beach, CA
Delivered thought leadership on trade positioning to the Kashi executive leadership team and cross-functional partners while delivering promotional strategy optimization for a $500M business segment. Drove the ongoing development of trade architecture and pricing across four brands; Kashi, Bear Naked, SIFCO, and Pure Organics) and eleven portfolio categories.
Customer Marketing Manager
Kellogg Company
Battle Creek, MI
Managed the delivery of insights to Kellogg’s morning foods leadership team for the Kashi & Bear Naked Brands while defining customer marketing strategy for assigned channels and driving profitable growth for the cereal and granola categories.
Senior Market Manager/Sales Representative
Kellogg Company
Dallas/Fort Worth Area
SR. MARKET MANAGER, Dallas, TX (9/2012-8/2014) Developed account plans for three food distributors (US Foods, Sysco East TX, and Ben E. Keith) that achieved budget for the central region by optimizing category management, innovation, void closures, merchandising, promotional and trade ROI. RETAIL SALES REPRESENTATIVE (7/2010-9/2012)
Education
The University of Georgia
Broadcast Journalism and Theater
Ohio University
Executive Management
Renee Fuller, MBA's Contact Information
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