Renato Kuratani

- Led end-to-end portfolio management for ISP/Telco products and after-sales technical support operations, from market analysis to commercialization and customer lifecycle management, increasing revenue by 88% in 3 years. - Managed technical support and post-sales service teams, improving customer satisfaction, reducing resolution time, and enhancing service quality across key accounts and channels. - Developed annual budget plans and managed P&L responsibilities, optimizing costs by 5% through vendor negotiations, operational efficiency, and process improvements. - Drove pricing strategies, promotional campaigns, and customer retention initiatives, boosting sales conversion by 30% in strategic channels. - Managed inventory forecasting, supply pipeline, and RMA/service operations, reducing stockouts by 40% and improving supply chain and support efficiency. - Spearheaded market, customer, and competitor analysis, identifying new category opportunities that expanded market share by 3 percentage points. * Coordinated cross-functional teams across Product, Sales, Operations, Supply Chain, and Technical Support to improve customer experience and operational performance. - Implemented service and support KPIs, monitoring SLA performance, incident resolution, and customer feedback to drive continuous improvement initiatives.

- Strategic Marketing Planning - Annual Budget Plan and P&L management - Building long-term brands - Creation of new categories, products and go to market strategy - Management of advertising agencies, positioning of B2B and B2C brands - Fairs, events (online and offline), lives and campaigns - Merchandising and training agency relationship - Factory visit program, technical and trending training - Graphic material, gifts and commercial actions - Creation of showroom and POS - Creation, inventory management and shipping of exhibitors - Digital presence, new social networks, website and email marketing - Internal communication - Implementation of Marketing, Digital and Product indicators; - Team with 4 direct and 41 indirect - Result: Record generation of business during the sector fair, reformulation of the institutional website, investment in advertising after a long period of inactivity and implementation of the internal communication program and metaverse

- Private Label Portfolio and Strategy; - Responsible for Roadmap and Backlog products; - In charge of supply chain, new suppliers, pricing and promotion communication; - Responsible for testing hypothesis and gap analysis; - New agile methodologies; - KPI definition and tracking; - Budget Management; - 6 PO orientation using agile methodologies; - Focus on UX; - Led 8 people; Achievements: More than 200% revenue increasement; 5% pp above margin target and a 3x bigger portfolio.

- Responsible for the development of new 1P products - Monitoring product metrics by defining roadmap - Management of KPIs in the area, monitoring and guaranteeing deliveries - Interface with Projects, Marketing, Commercial, UX, CX, Tax, Logistics, Financial, Marketplace and Legal areas - Identification of growth opportunities - Creation of speech, FAQ and Consumer attending service materials • Team with 2 reports • Result: Creation of own e-commerce with several personas and customer experience studies

- Designed strategy for confectionery products, mapping competitors and stakeholders and delivering portfolio plan – BRL200Mn/$70 Mn in revenue - Managed different brands for Young-Adults target market achieving 62% of revenue company and 65% of Margin of Contribution in 4 years - Interface with R&D, Engineering, Production, Supply Chain, Trade Marketing, Pricing and Sales - Led and developed 1 direct report

- Brand and category management - Private label development (Maita and Smart) - Activity management along with Trade Marketing - Responsible for Sell-in and sell-out prices - Supplier development

A year off work in Ireland studying abroad, traveling and knowing my inner self: - Business studies - Business English classes

- Responsible for Product Management - IT peripheral product development (252 SKUs) - Preparation and analysis of technical and economic viability - Activity management along with R&D, Trade Marketing, Supply Chain and Logistic - Preparation of sell-in and sell-out prices - Follow-up import process - Sales forecast: annual/6 months/3months and month - Presentation national sales meeting - Responsible for running meetings with Customers and team Achievements: the most profitable line-up products of whole company

- Responsible for all necessary documents to import machines to Brazil up to customs clearance - Negotiation directly with foreign suppliers Achievements: Computerized whole import control system

- Support area networks; - Troubleshooting internet access - Help to develop, maintenance and register websites