Renato Borducchi

Executive responsible for the company's sales and marketing strategy, he leads everything from commercial planning and P&L with a focus on business efficiency, to actions for quality management and continuous improvement, with a focus on the customer journey/experience, leading more than 100 people in a wheel structure. Key activities: Commercial Strategy | New Business + Commercial planning with a focus on market analysis, trends and competitors + Sales channel strategy (distributors, wholesale, retail, etc.), as well as after-sales + Definition of targets VS monitoring of daily performance, acting on deviations + Developing partnerships, especially with the big retail players in the market + Constant mapping/review of processes, with a focus on the company's efficiency + Digital transformation, accelerating the Data culture within the structure Marketing Strategy + Marketing planning with a focus on data and innovation + Product development, from proposal to launch + Developing offers, value propositions and consumer insights + In partnership with advertising agencies, defining the ON and OFF communication strategy for the portfolio + Strategic brand management: the most popular brand in the south of the country, QBoa Agua Sanitária + Trade marketing strategy, positioning products at the POS and creating sales support materials + Analysis of market research, looking at potential new markets + Presenting results to the company's other Executive Boards

Leadership of 3 major fronts: Operations Strategy (Factories), Supply Chain Strategy and Procurement, working from the strategic planning of these areas, to P&L management, processes, partner development etc, leading up to +300 people. Operations Strategy + Strategic planning of two factories + Looking at processes, with a focus on production efficiency + Analyzing daily performance: people and machines; implementing new lines + Monitoring control room analyses and business risks + Presenting results to the entire company board Supply Chain & Procurement Strategy + Strategic planning for the area + Implementation of the company's new distribution center + Fleet management, transportation strategies and freight management + Purchasing strategy for factories and head office + Developing partnerships and suppliers + Reviewing contracts. Generating financial savings + Presenting results to the entire company board

Leading the company's Controls and Risks area, he worked on business strategy analysis and corporate performance management, looking at fraud, audits and complaints from B2B clients, generating insights for the entire leadership. Key activities: + Strategic planning for the area + Analysis of all the company's processes, analyzing risks/deviations + Definition of business rules, with a focus on fraud and loss risk management + Building audit processes, validating corporate journeys and analyzing risks + Auditing all partners who provide services to the company + Structuring new systems/technologies and systems + Strategic insights for the entire leadership + Leadership of 100 people

Responsible for prospecting B2B clients to sell Orbitall's transaction processing products, from market analysis, business opportunities and emerging markets, to account management, business monetization and new portfolios. Key activities: + Market analysis, trends and new markets + Portfolio management, with a focus on business profitability + Prospecting new banks, negotiating contracts, working models, etc + Managing the projects sold by your team, ensuring delivery on all fronts + Defining targets VS achievement, acting on deviations + Leading 10 people

Responsible for the project to structure Banco Credicard, leading everything from market analysis and needs, to relationships and negotiations with bodies such as FBRABAN and the Central Bank, preparing the entire company and its structure to meet all the checklists, and thus start operating. Key activities: + Project planning, analyzing business VS market strategy + Structuring all the company's fronts, with a focus on the "turnaround" for the bank + Relationship/negotiation with FEBRABAN and the Central Bank + Development of fronts for systems, processes, products and service + Structuring business indicators + Managing the entire project schedule + Project budget management, acting on deviations/needs + Presentations of results/evolution to the company board + Leadership of 20 people

Responsible for planning/structuring and implementing projects with various market segments, leading demands for process efficiency & continuous improvement, implementing new CRMs (with a focus on creating relationship rules) and structuring projects with a focus on Performance. Key activities: + Project planning, analyzing the ''pains'' of the business, and generating Briefings + Structuring the business plan for presentation to clients + Recommending products/technologies, negotiating deadlines/implementation models + Constant relationship with clients, guaranteeing agreed deliveries + Looking at performance, generating insights for possible corrections + Interface with all strategic areas of the client/PwC + Presenting results to the client and leadership