renata de miranda ribeiro

account executive - latam

About

Highly skilled and committed professional with 20 years of consistent career development in MKT Research, Consumer&Shopper Insights and Consumer Knowledge areas in FMCG industry and Market Research Agencies. Passionate about consumers and brands, combines technical research and actionable consumer insights skills to support Brand Building Strategy, Marketing Communication Content and Business Results. Strong team leader and experience in LATAM and multimarket project teams coordination.

Country

united states

City

miami

Industry

market research

Skill

customer insight, marketing research, shopper marketing, consumer behaviour, market analysis, marketing strategy, segmentation, market research, brand equity, marketing management, fmcg, advertising research, consumer insight, trade marketing, market planning, brand management, marketing communications, competitive analysis, qualitative research, strategy, consumer behavior, digital marketing, marketing, fast moving consumer goods, integrated marketing, online marketing, product development, nielsen, positioning, strategic thinking

Experience

account executive - latam

system1 research (formerly brainjuicer)

2017-11 - Present · 8 yrs 11 mos

tenant service

maynada holdings

2017-3 - 2017-11 · 9 mos

consumer and shopper insights consultant

consumer&shopper insights consultant

2014-10 - 2017-11 · 3 yrs 2 mos

consumer insights manager

nestlé

2012-6 - 2014-7 · 2 yrs 2 mos

innovation and renovation market manager

nestlé

2011-12 - 2012-5 · 6 mos

Review of "Product Pipeline" and project management of: product development, optimization and packaging change. Interface with several areas as factory, sourcing, packaging, finance and marketing, as well as external suppliers

consumer knowledge manager

nestlé

2004-10 - 2011-11 · 7 yrs 2 mos

market research coordinator

nestlé

2002-4 - 2004-9 · 2 yrs 6 mos

market research analyst

nestlé

1999-5 - 2002-3 · 2 yrs 11 mos

market research qualitative analyst

clarice herzog associados

1999-3 - 1999-5 · 3 mos

* Overall project coordination of qualitative researches * briefing, research guide development, moderation/interview, analysis, report and presentation * to Clients as: Unilever, Credicard, Cyanamid

market research quantitative and qualitative analyst

razões & motivos

1995-6 - 1999-3 · 3 yrs 10 mos

* Overall project coordination of both quantitative and qualitative researches * briefing, proposal, research guide/questionnaire development, moderation/interview, analysis, report and presentation * to Clients as: Adams, Antarctica, Banco Garantia, Banco Real, Brasif * Duty Free Shop, Ediouro, J&J, Kelloggs, Kimberly-Clark, Kraft Lacta, McDonald’s, Multicanal, Petrobras, Renault, Unibanco, Unilever