Renata Martins

Transition Head Brazil - Agricultural Solutions BASF @ BASF

About

As the Managing Director of BASF in Portugal, I lead the company's operations and strategic direction, focusing on customer satisfaction, country representation, and team motivation. With a background in chemical engineering and over 25 years of experience in the industry, I have a proven track record of driving revenue, margins, and business growth across diverse markets, including oil and gas, water treatment, mining, home care, automotive, and refining. My core competencies encompass strategy execution, new business development, key account management, process optimization, and sustainability. My unique value proposition lies in my ability to motivate and empower teams, keeping them aligned with their goals while fostering strong connections with customers and stakeholders. I am passionate about creating value for our customers and partners, as well as driving innovation and excellence in our products and services.

Country

Brazil

City

São Paulo

Industry

Chemicals

Skill

Customer Focus , Team Motivation & Empowerment , Industry Expertise, Strategic Leadership, Leadership, Management, Accounting, Business Development, Business Planning, Business Strategy, Change Management, Coatings, Competitive Analysis, Continuous Improvement, Cross-functional Team Leadership, Engineering, Forecasting, Integration, Key Account Management, Lean Manufacturing

Experience

Transition Head Brazil - Agricultural Solutions BASF

BASF

2025-7 - Present · 1 yr 3 mos

São Paulo, Brazil

• Led cross-work package activities to ensure seamless implementation of agricultural solutions Transformation Project across Brazil. • Identified and monitored local interdependencies, addressing critical issues with stakeholders. • Coordinated with Regional and Global to ensure Go-live Readiness across all topics.

Managing Director

BASF

2022-9 - 2025-7 · 2 yrs 11 mos

Lisboa, Portugal

Head of Fuels&Lubes South America

BASF

2019-6 - 2022-8 · 3 yrs 3 mos

São Paulo, São Paulo

Responsibility for the Biz, Sales and Marketing for South América. Proved record deliveries during Covid times, despite keeping team motivated and focused.

Marketing and Technical Regional Manager – Fuel and Lubricant Solutions South America

BASF

2018-1 - 2019-6 · 1 yr 6 mos

São Paulo Area, Brazil

Responsibility for Develop and Implement the Business Strategies for the South América, following the Global decisions, for the Industry of Fuel and Lubricants. Define with Technical team the main regional projects and focus on realize them. Market trends evaluation and update, Price and Margin management. Support Commercial Team to guarantee customer satisfaction and sustainable business.

Business Management Executive

Seeking new challenges - supported by Lee Hecht Harrison

2017-9 - 2018-1 · 5 mos

São Paulo Area, Brazil

Qualified and experienced executive, with 20 years of recognized leadership and business skills. Global responsibility for Petrobras: upstream, midstream and downstream. Responsible for definition and implementation of Strategy for this account in the short, medium and long term. Development and Implementation of this new O&G market application worldwide for GE Water. Creation for the first time of a LAM structure focused at main customers - Corporate Accounts, improve relationship and customer driven results, focusing the sustainability of the entire business. Leadership by influence. Sales opportunities at the first 3 months of strategy implementation. Solid experience as Business and People Management at Worldwide Companies.