Renata Barbosa

Business Unit Manager @ AstraZeneca

About

Experienced Senior Marketing Manager with a demonstrated history of working in the pharmaceuticals industry. Strong marketing professional skilled in Market Research, Sales Effectiveness, Market Analysis, Brand Management, and Product Management.

Country

Brazil

City

São Paulo

Industry

Pharmaceuticals

Skill

Pharmaceutical Sales, Product Launch, Sales Effectiveness, Pharmaceutical Industry, Oncology, Diabetes, Market Access, Product Management, Market Research, Market Analysis, Market Planning, Brand Management, Cardiology, Forecasting

Experience

Business Unit Manager

AstraZeneca

2025-2 - Present · 1 yr 8 mos

B.U Manager - Public Strategy and new launches for CVRM

AstraZeneca

2022-10 - Present · 4 yrs

São Paulo, Brasil

Marketing Group Manager Cardiovascular, Renal and Metabolism

AstraZeneca

2018-7 - Present · 8 yrs 3 mos

Senior Brand Manager - Diabetes

AstraZeneca

2015-6 - Present · 11 yrs 4 mos

Senior Brand Manager / District Manager ( Job Rotation)

Product Marketing Manager

2014-2 - 2015-6 · 1 yr 5 mos

Astrazeneca do Brasil Ltda.

Product Manager

Bristol Myers Squibb

2010-12 - 2013-12 · 3 yrs 1 mo

Diabetes Franchise Area Responsible for Strategic Plan Development, Market Research & Analysis, Brand Positioning, Pricing, Budget Control & Sales Forecasting. Product Manager for Onglyza (oral anti-diabetics) – New Launch in Partnership with Astrazeneca. Currently planning for a new product launch to be commercialized in the near future.

Product Manager

Bristol Myers Squibb

2008-4 - 2010-12 · 2 yrs 9 mos

Virology and SNC Division

Marketing Assistant

Bristol Myers Squibb

2005-4 - 2008-4 · 3 yrs 1 mo

Product Manager

Bristol Myers Squibb

2008-4 - 2010-12 · 2 yrs 9 mos

Virology Franchise Area HIV, Hepatitis B & SNC Product Management – Extensive experience and achievement in Public Access and High Cost List Product Inclusion. Product Life Cycle Management, Sales Force Reestructuring & Incentive Programs. Developed Special Projects aimed at different Stakeholders (NGO´s, State and Federal Health Care Secretaries, Medical Societies, Patients). Pricing Strategies for different Channels & Endomarketing Campaigns.

Marketing Specialist

Bristol Myers Squibb

2005-5 - 2008-4 · 3 yrs

Virology Franchise Area Market Analysis, Promotional Campaigns, Special Events, Multiple Project Coordination, Sales Force Support & Brand Enhancement.