Renan Wilbert

I develop conversion-driven strategies and copywriting for technology and digital transformation solutions, translating complex offerings (such as software development, data & AI, automation, and system modernization) into clear, relevant, and business-oriented narratives. My work is guided by metrics and business objectives, with a focus on generating qualified demand and supporting the commercial pipeline.

Reporting to the Head of Content, collaborating with a team distributed across five countries through mostly asynchronous communication. Created 100% English-written SEO-focused articles on topics such as recruitment, HR, and career development, following the TAYA (They Ask, You Answer) methodology to generate leads and reduce sales cycle time. Restructured articles on diversity and inclusion to enhance team awareness and empathy toward colleagues, clients, and partners. Developed educational content for job candidates to prevent phishing and recruitment scams, protecting both users and company reputation.

Reported to the CEO and cross-functional leaders (Creative, Commercial, and Operations) in a fully remote environment. Developed and executed data-driven 360° content strategies (social media, scripts, internal comms, events) aligned with each client’s KPIs — focused on visibility, engagement, and brand repositioning. Supported the sales team with budget management for projects of varying scope, optimizing proposal turnaround and contract closure. Designed and led a DEI consulting project, including an internal diversity mapping survey and executive presentation that fostered belonging and inclusion within the company. Produced a diversity report with data on gender, race, and sexuality across company levels, guiding leadership on inclusive practices.

Reported to the Head of Branding & Growth. Created multi-platform content (UX, CRM, social media, landing pages, presentations) to generate leads and educate clients on secure platform use, reducing fraud risks. Defined and implemented the brand’s tone of voice and personas, ensuring consistency across channels. Wrote and presented educational video scripts on financial literacy for lower-income entrepreneurs. Designed and delivered an interactive recruitment game introducing candidates to company departments and leadership in under 30 days. Led a DEI project using Scrum methodology, producing training materials and lectures to promote awareness among staff and clients.

Social media project focused on the LGBTQIAPN+ community, using humor and information to discuss intersectional issues such as gender, race, class, and mental health. Built an independent platform that reached over 200K followers and 10M people, fostering meaningful cultural conversations. Achieved cultural relevance — the term “Santa Cher” became a popular LGBTQ+ slang, even used by Rede Globo on social media and in the telenovela “Vai na Fé.” Produced and analyzed social content across multiple platforms (Instagram, Facebook, YouTube, X, TikTok), achieving posts with over 5M views. Managed relationships with brands and public figures, securing partnerships, event invitations, and media appearances in Portuguese and English. Created content with Caetano Veloso, Marielle Franco, Pabllo Vittar, among others.

Reported to Content Leads, contributing to multiple brands including AdoroCinema, TudoGostoso, Reverb, Hypeness, PureBreak, and Nerd ao Cubo. Created engaging content across brands, achieving high social reach and engagement. Developed the editorial calendar and brand voice for Nerd ao Cubo, increasing reach and sales through performance tracking and content optimization. Migrated Nerd ao Cubo’s social strategy from Facebook to Instagram, doubling followers in six months. Led the revamp of Spoiler magazine, coordinating a team of five writers for each monthly print edition. Conceptualized and produced a Diversity Week with lectures and activities that educated employees at all levels.

Pesquisa e desenvolvimento de roteiros para o Canal Futura. Produção de conteúdo para a série “#ProjetoEmpreender”. Criação de narrativas educativas para TV. Apoio à equipe de direção em adaptações e gravações. Desenvolvimento de storytelling audiovisual para diferentes formatos.