Renan Miret

Corporate Communication Senior Specialist @ Nubank

About

I currently work as Senior Communications Specialist, Brazil at Nubank. With over 15 years of experience in Corporate Communications and Public Relations, I was responsible for managing external communications and PR in Tech, Consumer and Innovation areas for global clients such as Meta, Samsung, Microsoft and Unico. Some challenges and achievements along this path included: - Leading Meta/Facebook's PR agency team in Brazil for Consumer & Innovation Comms, Policy & Legal Comms, and Economic Impact & SMBs. - Supporting LatAm and Brazil Comms teams. - Defining integrated communications and PR strategies. - Working collaboratively with different internal and external stakeholders. - Coordinating media training sessions for senior spokespersons. - Responsible for campaigns with KOLs, creating brand activities in partnership with marketing, and developing content strategies for the brand's own channels. - Crisis management for sensitive topics such as: the 2018 and 2022 Brazilian Presidential Elections; the Fake News CPMI (Inquiry Commission on Inquiry into Fake News); the Fake News Law; and misinformation. - Comms management related to relevant issues to the tech industry, such as AI, AR, VR and metaverse. - Responsible for leading communication strategies for startups and tech savvy companies.

Country

Brazil

City

São Paulo

Industry

Public Relations & Communications

Skill

Gestão de projetos, Comunicação estratégica, Assessoria de imprensa, Relações governamentais, Pesquisa de mercado, Comunicação Corporativa, Relações Públicas, Planejamento estratégico, Gestão operacional, Comunicação, Briefing, Gestão de equipes, Politics, Public Relations, Media Relations, Journalism, Policy Analysis, Corporate Communications, Spanish, French

Experience

Corporate Communication Senior Specialist

Nubank

2025-7 - Present · 1 yr 3 mos

São Paulo, Brazil

Brazil Communications

Head of Comms & PR

Beet

2024-10 - 2025-6 · 9 mos

São Paulo, Brazil

Head of PR for Unico, Rico and Tako

Senior PR Manager for Samsung Brasil

CDN Comunicação

2023-5 - 2024-3 · 11 mos

São Paulo, Brasil

Public Relations Management in the area of MX (Mobile Experience) and Innovation, with focus on Consumer/Product. Leadership of a high-performing team made up of 25 professionals. * Creation of strategic Comms Plan for the national launch of the company's main smartphone, the Galaxy S24 line, following the global launch in San Jose, California (US). *Planning involved strategic, tactical and operational strategic communications action plan, focusing on Technology, AI (Artificial Intelligence), Consumer/Product, both in the mainstream press and with content creators. * Make Samsung more trustworthy towards AI. Position executives as AI spokespeople. Comms Plan for Samsung's master sponsorship at Lollapalooza 2024, in São Paulo, with the definition of mailing and involvement in the creation of brand activations with the marketing team. * Drive strong proactive storytelling on priority issues, such as combat of the illegal market of smartphones and competition analysis. * Work with the marketing team on KOL campaigns to continue the trust and innovation agenda. Definition of the content strategy on the brand's own channels and relationship agenda, training and interviews of spokespersons with journalists and influencers. * Development of strategic external communications plans for the national launch of the company's high-end devices, based on the global launch of the Galaxy Z Fold5 and Galaxy Z Flip5 (foldable smartphones) and Galaxy Watch6 (smartwatch) in Seoul, South Korea.

Director, PR | Public Relations

Ideal Axicom

2023-1 - 2023-4 · 4 mos

São Paulo, Brasil

* Leading the Brazil PR agency team for Consumer, Products & Innovation Comms, Policy & Legal Comms and Economic Impact & SMBs. * Support the LatAm and Brazil Comms teams. * Definition of Communications and PR strategies. * Drive strong proactive storytelling on priority issues. * Definition of press relations agenda. * Work together with XFN stakeholders such as Policy and Safety teams. * Conduction of media training for senior spokespersons/executives.

Head, PR | Public Relations for Meta / Facebook

Ideal Axicom

2019-6 - 2022-12 · 3 yrs 7 mos

São Paulo e Região, Brasil

* Leading the Brazil PR agency team for Consumer & Products Comms, Policy Comms and Business & Corporate Comms. * Support the LatAm and Brazil Comms teams. * Definition of Communications and PR strategies. * Conduction of media training for senior spokespersons/executives. * Definition of press relations agenda. * Work together with XFN stakeholders such as Policy and Safety teams. * Crisis management in the 2022 Presidential Elections. * Crisis management in the 2020 Regional Elections. * CPMI of Fake News Comms. * Fake News Bill Comms. * Follow the Comms strategy for the company's focus on the metaverse and augmented and virtual reality.

Policy PR Manager for Facebook

Ideal Axicom

2018-5 - 2019-6 · 1 yr 2 mos

São Paulo, São Paulo

* PR on Policy Communications, taking care of: - Integrity issues - Safety themes - Social impact and D&I issues E.g. National Elections in 2018, desinformation, fake accounts, Congressional Measures and bills on the Congress of great importance for Facebook, such as the Fake News bill.

PR Manager for Serviço de Proteção ao Crédito (SPC Brasil)

InPress Porter Novelli

2015-2 - 2018-5 · 3 yrs 4 mos

São Paulo Area, Brazil

* Relationship with Brazilian media and Public Affairs, in tier one Economics, Business and Policy media. * Creation of the Corporate Communications strategy based on three pillars: Public Relations, Media Relations and Governamental Relations (Public Affairs): - PR: relationship actions with stakeholders – consumers, companies, institutions. - Media: proactive and reactive pitches and statements, based on in-house researches, economical indexes and credit products B2C and B2B. Media-training with directors and spokeperson. Crisis management. Strong relationship with national press. - Public Affairs: communications support in governamental debates of economic causes that SPC Brasil defends, such as Cadastro Positivo, bigdata, biometry, credit card.

Communications Analyst & Media Relations

Digital Trix Comunicação

2012-9 - 2014-10 · 2 yrs 2 mos

São Paulo Area, Brazil

Comunicação Corporativa Assessoria de Imprensa Public Affairs

Corporate Communications & Media Relations for Microsoft

FSB Comunicação

2010-11 - 2011-2 · 4 mos

São Paulo Area, Brazil

Comunicação Corporativa Assessoria de Imprensa Comunicação Interna Public Affairs Relações Governamentais Elaboração de planejamento estratégico de Comunicação Corporativa da Microsoft, com foco na área Institutional.

Media Relations

Cia. da Informação/Brasil

2010-7 - 2011-1 · 7 mos

São Paulo Area, Brazil

Journalist & Public Relations

Câmara de Comércio e Industria Brasil-Alemanha de São Paulo

2009-7 - 2010-5 · 11 mos

Redação impressa e online Edição da Revista Brasil-Alemanha, de circulação internacional Comunicação Corporativa Assessoria de Imprensa Comunicação Interna Public Affairs