Renaldo Costa Netto

- Overall responsibility to provide LG Electronics ID (Information Display BU) leadership to all Latin America region: - Secured a $300M multi-year revenue leading and delivering results for LATAM region (7 Subsidiaries) for Information Display Business Unit; - Drove double-digit revenue growth through strategic market expansion initiatives across LATAM; - Product management strategies for the Latin American market in collaboration with HQ teams; - Identify and adjust business model for each LATAM country to explore new market opportunities; - Working together with subsidiary leaders to align on management plans, target, operational goals; - B2B sales strategy development by vertical market (Corporate, Retail, Hospitality and Transportation); - Prepare market research to define product positioning, target segments and competitive analysis; - Built and manage multicultural teams (Pre-Sales Engineering, Sales, Marketing, Planning and Service members), aligning R&D, production and sales to achieve sustainable growth; - Management and develop Pro AV Channels ecosystem in LATAM region including consultants, system integrators (Ricoh, AVI-SPL, GPA, Convergint and others), distributors (Wesco-Anixter, Ingram, Agis), partner complementary AV solutions (Crestron, Lutron, Extrom, Jabra, Logitech, Cisco, Shure, Bose, Senheiser, others) and End Users (assigned enterprise B2B global accounts with LATAM presence); - Develop and management complexity, drive execution and lead in a matrixed organization; - Direct report to CEO of LATAM with regular business status reports, presenting key performance metrics, market trends and strategic recommendations; - Achieved 1st position of market share for Information Display BU with LED Fine Pitch product category (P1.5mm) on FY'24, Omdia data; - Delivered the 1st Micro LED screen on LATAM region for Bogotá City/Colombia; - Strong presence of the Pro AV industry; - Strong executive presence and ability to engage with level C leadership;

- Resposable to the success of business such as B2B sales, legal, operations, customer support and product planning. - Managing Sales Channels in Latin America; - Responsible for planning and executing sales, marketing and marked development activities in the region.

Responsible to develop/implement business plan for LATAM region of Building and Security business unit; Delivered $80M/year on FY’21 in revenue; Responsible to leadership the sales and channel marketing teams, ensuring alignment, accountability and performance across LATAM region.

- Accountability of P&L and breakthrough strategy execution responsibility in conjunction with sales, customer service, project/operation and service teams. - Overall responsibility to provide Honeywell Building Management System leadership to Brazil, including establishing business plans, developing marketplace opportunities, overseeing internal processes, and providing employee leadership in achievement of common goals in this High Growth Region. - Main focus on energy efficiency and building automation solutions for key sectors such as Hospitality, Data Center, Healthcare, Commercial Building, Multi Site opportunities and Channels. (https://buildingcontrols.honeywell.com/)

Consultant Business Development (Mar/2018 to Dec/2019) Strategic Account Leader (May/2015 to Mar/2018) - Business Relationships Builds trust and credibility at all levels of the customers’ organization, including decision-makers across the customers’ business functions and including senior management and/or C-suite; advocates for the customer inside HBS and is viewed as a full partner by the customers. AM (Jun/2014 to May/2015) - Develop regional account plans for existing and new B2B market. Develop new partners under the functional guidance of the Global SAR Sales Director. Ensure the achievement of sales targets and management based objectives that will be communicated from time to time. Provide accurate and timely forecasts. To keep the CRM (SFDC) system up to date with all sales related activity including (but not limited to) meeting schedules, meeting notes, contact persons, business plans, forecast data, project requirement data, schedule dates and sales team members. Be able to report weekly performance to the leadership of specific accounts and opportunities. Furthermore, sales data, progress on incentives, new product releases, sales trending and all other key performance indicators should be monitored and managed on a pro-active and continual basis. At all times this individual should understand the ‘health’ of the business region that management. Strong sales management skills including through knowledge of the sales process and strategic techniques to achieve objectives. High level of communication and presentation skills. IT literate. Understanding and articulate basic business finance terms and the necessity for financial control. The ability to prepare a business plan outlining the salient points of development with specific partners. A basic understanding of business, HR and contractual laws for the region. Competent author of business letters and reports.

Responsible to delivery sales$15M for Critical Mission Brazil Market (BMS, Fire, Security and others systems); Build the trust relationships with credibility at all levels of the customers’ organization, including decision-makers across the customers’ business functions and including senior management and/or C-suite; Advocates for the customer inside of the company following internal process.

Responsible for the management of existing and new accounts for the educational and industrial segment. - Achieved all sales goals for new orders and revenue according to the business plan for the vertical market segment of Universities, Industrial, Automotive, Healthcare and Broadcasting ($ 15.0M / year). - Management large Telecom projects for the test and measurement equipments (Oscilloscopes, Energy Quality Analyzers, Wave Spectrum Analyzer and Signal Generators) for the main Engineering Universities of the country, USP - São Carlos / SP ($ 9.0M), UFSCAR - São Carlos / SP ($ 4.5M) and UNESP - Bauru / SP ($ 2.0M).

Responsible for the management and development suppliers of electronic components (TE Connectivity, 3M, Honeywell, Semikron, Emerson Network, Omron, GE Sensing, Freescale, Infineon, Siemens). Promote a marketing program through digital resources (e-commerce, home page, microsite, campaigns, Google Add Words, e-flyers, banners, events and seminars with manufacturers). - Identify opportunities for negotiation a reduction of purchase price for the distribution of products as local suppliers, achieving an average result through negotiation in 15%. - Management the data of products on local stock as substitute, successors and accessories items. - Implement control for the reduction of products in stock with low turnover.

Sensing and Control Division - Study and market development (medical, industrial and transportation) Sensor line (pressure, air flow, force, infrared, liquid level, humidity, hall effect, current, temperature sensors, electro-mechanical) and the market (industrial and transportation) for transducer line (load cells, torque cells, accelerometers, LVDT´s, transmitters, displays, controllers, valves, burners, flame relay). Specification of products with customers and Global engineers form Honeywell/US, negotiating special rates with customers and engineering Honeywell/US, preparation of business proposals, approval of samples, purchase order negotiation and programming of development (OEM customers). Identifying new business opportunities, customer prospecting with external visits, product portfolio presentation, monitoring of new projects through the tool (salesforce.com), follow up with technical product support. Product development training sessions for distributors and teaching materials for dissemination of new products (e-flyer, e-marketing, catalogs), participation in events of the electronics sector (FIEE, ESC, MMDM).

Responsable to coordinate the service maintenance team for professional AV product line including (Camcorders, Digital Players, Microphones, Headphones, Battery Chargers, Viewfinder, Camera Controllers, Video Editing Desk) from different brands (Sony, Sennheiser, Bose, Marshalls, Neumann, Yamaha, Meyer Sound and others). Responsable to develop and implement small projects for video editing studios (Drawing and installation - Cabling, Comissioning, Test and Delivery).

Power Systems: Design and analyze transmission networks, substations, and electrical power distribution. Electronics and Automation: Develop circuits, embedded systems, and control industrial processes (PLCs, robotics). Electrical Projects: Design industrial, commercial, and residential electrical installations. Energy Conversion: Work with electrical machines, motors, and renewable sources (solar, wind). Engineering and Management: Apply concepts of economics, sustainability, project management, and workplace safety. Technical Tools: Proficiency in simulation software, circuit analysis, and technical drawing (AutoCAD, MATLAB).

Maintenance and Repair: Diagnose and repair faults in electronic and electrical components, devices, and equipment. Projects and Installations: Develop and install electronic circuits, automation systems, and low-voltage electrical installations. Automation and Control: Work with microprocessor systems, programming, and machine operation. Technical Standards and Safety: Perform activities focusing on quality (ISO), environmental, and occupational health and safety standards (NRs). Energy Efficiency: Plan and control the rational use of electrical energy in industrial facilities.