Remington Zhu

President APAC @ Tate & Lyle

About

Business executive with over 20 years of experience in global consumer goods, B2B industries, and top-tier consulting firms. Currently serving as President APAC at Tate & Lyle, contributing to strategic growth and transformation across the Asia-Pacific region. Skilled in business strategy and transformation, business planning and execution, and management consulting. Committed to fostering collaboration and building empowered teams, enabling impactful business outcomes in diverse cultural settings. Passionate about driving growth through people development and entrepreneurial initiatives, while leveraging expertise in corporate strategy and transformation.

Country

China

City

Pudong

Industry

Food Production

Skill

Business Strategy, Business Planning, Management Consulting, Strategy, Business Development, FMCG, Consulting, Sales Operations, Pricing Strategy, Sales, Marketing Strategy, Luxury Goods, Product Marketing, Key Account Management, Market Analysis, Competitive Analysis, Brand Management, Market Research, Consumer Products, International Business

Experience

President APAC

Tate & Lyle

2024-11 - Present · 1 yr 11 mos

VP and GM, Greater China

Tate & Lyle

2021-9 - 2024-11 · 3 yrs 3 mos

Shanghai, China

Responsible for driving Greater China business transformation and business expansion (incl. M&A)

Commercial Director, China

McCain Foods

2019 - 2021 · 2 yrs

Shanghai City, China

Responsible for driving food service growth and RTM strategy execution in Greater China market

Sales VP - Greater China and Mongolia

Hilton

2014 - 2018 · 4 yrs

Shanghai City, China

Responsible for total sales function in GCM, incl. sales operation in 100 hotels , above-property sales team (67 people) and online distribution partnership (OTA). Key achievement include developing Chinese Local Account, implementing Sale Incentive Plan, building strategic relationship with key online partners.

China Commercial Strategy Director

Diageo

2013 - 2014 · 1 yr

Shanghai City, China

Responsible for development and execution of commercial strategy agenda in China market, covering both imported alcohol and Chinese white spirits

Sales Director - Region West/National KA/Sales Operations

Diageo

2012 - 2013 · 1 yr

China

Responsible for P&L in China west region (Sichuan, Chongqing, Yunnan, Guizhou etc.), and turn around West Region business in 1 year. In the meantime, I still owned national off-trade business, China sales operations and sales compliance control, and managed to 3X national off-trade business volume within 3 years (2010-13)

Sales Director - NKA, Catering business, New business

Diageo

2011 - 2012 · 1 yr

China

Lead China off-trade business, manage national key accounts (Carrefour, Walmart, Metro, RT-mart etc.), lead pilot to crack meal occasion channel, negotiate exclusive distribution agreement with global #1 tequila brand, sales operation/demand planning, sales capability/sales incentives etc.

Sales Operation & Planning Director, China

Diageo

2010 - 2011 · 1 yr

Responsible for national modern off-trade business (NKA), demand planning and commercial decision support, sale capability develoment and sales incentives etc.

Greater China Strategy Director

Diageo

2007 - 2010 · 3 yrs

Responsible for Strategy and Business Development agenda of Greater China. Developed strategy for China, Taiwan and Baijiu (Shui Jing Fang) business units, and engaged in Shui Jing Fang M&A case and PMI process. The China Super-Delux strategy I developed has become Diageo global strategy priority and investor's hot topic.

Case Team Leader

Bain & Company

2005 - 2007 · 2 yrs

Act as a project manager, responsible for leading project team to develop strategy and implementation plan for MNC customers in industries of IT, consumer goods, industrial goods etc.