Rémi Marié

Led digital strategy and execution at Standard Insights, shaping brand positioning, go‑to‑market messaging, and growth while overseeing product development and marketing operations. My work bridged marketing, technology, and consumer research to help brands access actionable insights with less friction. Key Contributions: • Strategic Planning: Co‑defined company positioning, target markets, and messaging to align product direction with market needs. • Product Management: Co‑created the Standard Insights consumer insights platform, defining features, mapping user flows, and managing continuous improvements with development teams; helped grow the platform to over 1,000 active users. • Website Development: Built and optimized the company website from the ground up, improving UX and performance to support lead generation. • Content & SEO Strategy: Produced articles, web tools, reports, lead magnets, and infographics that drove over 200K yearly and 10K leads and visits in a niche industry. • Email Marketing Automation: Developed segmented campaigns and automated sequences across multiple audience types, improving engagement and conversion rates. • Outbound Outreach: Managed list building, enrichment, and cold email copywriting to expand the B2B lead pipeline. Worked with multinational clients including Unilever, Pepsico, and Singha, leading projects across Asia, the Middle East, Africa, Europe, and the U.S. to deliver localized market research and consumer insight solutions.

As an Account Manager at The Method Group, I have consulted for companies in Asia, helping them solve marketing challenges and drive lead generation. I was responsible for developing customized marketing plans, creating inbound and outbound campaigns to generate leads, and directing sales for international companies, startups, and corporations, including Mercedes-Benz, Hyundai, Albert, and more. - B2B and B2C lead generation - Customer journey mapping and optimization - Account management and performance monitoring

Launched and operated a successful online shop for soft toys, attracting over 2,000 customers. After two profitable years, I sold the business. - Website Creation: Built a user-friendly online shop using Shopify. - Search Engine Optimization: Enhanced the shop's visibility on Google with SEO-optimized products, blogs, and content. - Marketing and Engagement: Used social media and email newsletters to increase the shop's popularity and customer engagement. - Advertising: Created and fine-tuned ads for Facebook, Google, and other platforms to drive direct sales. - Operations Management: Handled product sourcing, inventory management, customer support, and other logistical tasks.

Spoon designs a new generation of interfaces that facilitate digital access through instinctive interaction and an appearance that give users the sensation that they exist in the eyes of the machine. We call them artificial creatures. I was involved in the improvement and development of the business part of SPooN through Inbound and Outbound B2B trade missions as well as strategic thinking.

The Master in Management (Programme Grande École) is a two-year programme delivered in English on the Rennes and Paris campuses. It combines core management and leadership courses with specialised tracks such as Digital Marketing, Finance, Data Analytics, or Supply Chain Management. Minors: Finance & Management of Information Systems This degree is accredited as a Grade de Master and recognised as an RNCP Level 7 qualification in France.