Rachel Mansfield
VP, Digital Marketing Strategy @ Scholastic
About
Driven marketing executive with a 17-year track record of leading high-growth consumer brands to success. I specialize in growth marketing, brand building, social media, and digital marketing, consistently exceeding targets for revenue and profitability. I am passionate about building strong brands and high-performing teams, thriving in collaborative environments where I can leverage my energetic and results-driven approach to solve complex digital strategy challenges. Specialties: Brand & Growth: Brand Marketing, Growth Marketing, Consumer Community Building, Partnerships, Events. Leadership & Strategy: Team Building, People Development, Leading Through Change, Data-Informed Strategy. Digital: Social Media.
United States
New York
Retail
Social Media, Social Media Marketing, Digital Marketing, Public Relations, Fashion, Marketing Communications, Event Management, Marketing Strategy, Marketing, Account Management, Integrated Marketing, Advertising, Butter, Digital Strategy, Facebook, Management, Retail, Social Networking, Strategy, Wellness
Experience
VP, Digital Marketing Strategy
Scholastic
New York, United States
VP of Marketing
Very Great
Oversee marketing & creative for Very Great brands including W&P, Wild One, & Courant
VP of Marketing
Postcard Cabins
New York City Metropolitan Area
Marketing Director, BarkBox
BARK
Greater New York City Area
VP of Marketing and Business Development
Pop Chart
Brooklyn, NY
• Responsible for overseeing all marketing initiatives including customer acquisition and retention, press outreach, social media, site design, product assortment etc. • Key role in growing the business and increasing brand visibility through product development, high-profile partnerships, category expansion, wholesale focus and direct to consumer events.
Director of Marketing & Communications
Superdry
New York, NY
Responsible for domestic marketing plans to support ecommerce and brick-and-mortar retail expansion.
Account Executive
The Onion
Education
University of Montana
Tourism
The University of Montana - College of Business
Marketing
Rachel Mansfield's Contact Information
Phone
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