Renata Loyola

O Vizis é uma startup criada para transformar a vida em condomínios com mais de 80 unidades em qualquer lugar do Brasil. Estimula a conexão entre vizinhos para resolver questões do dia a dia — como compra, venda, recomendação e doação — de forma simples e colaborativa. Ao mesmo tempo, aproxima a administração das reais necessidades e interesses do condomínio, com uma comunicação mais direta e transparente. Um aplicativo fácil de usar, organizado e focado em uma comunicação eficiente, segura e ágil. Uma atualização essencial para quem ainda depende do elevador, de e-mails ou de grupos informais de WhatsApp, que muitas vezes geram mais ruído do que solução.

Urca Angels is a Brazilian network of angel investors formed in 2019, composed of C-Levels, mentors, entrepreneurs, investors and managers actively involved in the startup ecosystem.

Consulting focused on developing strategies for digital product management, CX, developing innovation ecosystems through open innovation, and implementing processes and methodologies for validating innovative ideas based on pre-established KPIs.

PUC Angels is a non-profit association formed by PUC students and alumni to encourage entrepreneurship and promote quality education by investing in and supporting innovative projects, companies, and ideas.

• Implemented new process for financial management of technological assets, ensuring complete budgetary control and a strategic vision for optimizing resources and contracts; • Successfully negotiated high-impact contracts with major suppliers, including Microsoft, Salesforce, Camunda, and DocuSign, which resulted in substantial savings and favorable terms that reinforced the company's financial health; • Achieved a 45% reduction in the annual turnover rate of the technology team by implementing a structured recruitment process, enhancing onboarding efficiency, and establishing continuous professional monitoring; • Led the development of the MAG.ia (MAG Artificial Intelligence) program, whose inaugural project was the adoption of Copilot 365. This initiative achieved an active user engagement rate of 87%, an NPS of 73, and productivity gains of up to 75% in specific tasks; • Participated in the ESG Committee of the MAG Group, where I contributed to the definition and execution of sustainable strategies that significantly enhanced internal engagement and positively impacted the organization.

• Developed and managed the MAG Group's innovation strategy, focusing on new products, business models, and process optimization, in addition to strengthening the culture of innovation; • Established an expansive innovation ecosystem that connected MAG with the foremost open innovation movements in Brazil and internationally, demonstrating a global perspective on innovation; • Implemented a range of effective tools to foster a culture of internal innovation, empowering teams to contribute with innovative and transformative solutions; • The innovation ecosystem led Mag to 1st place in the Valor Inovação Award in the Insurance and Health Plans category (2023), generated the use of approximately 12% of the ideas created by the innovation programs, and built a base with more than 500 connected startups.

• Developed the digital experience for B2B and B2C customers, with emphasis on the Oi Portal, a 100% responsive environment, and the reformulation of the customer service area in the company B2C app; • Led the development of a B2B Portal, offering customized solutions for SMEs, and integration of an omnichannel service model, generating a more fluid and efficient user experience; • Implemented the Design Thinking Laboratory to foster user-centered innovation, resulting in agile and practical solutions for providing products and services.

• Defined and executed the digital product strategy, ensuring the delivery of innovative solutions aligned with the board's goals and market expectations; • Monitored product performance and success KPIs, generating follow-up reports; • Active participation in restructuring the digital area, focusing on team optimization and agility in the results delivery processes.

• Implemented interactive features such as comments via Twitter during the broadcast of programs, promoting greater audience engagement with the content; • Launched apps for the reality shows Big Brother Brasil 13 and The Voice Brasil, reaching a broad user base and generating continuous interaction even outside of broadcast hours; • Led the UX and social media teams, responsible for analyzing results and executive reports.

• Led a multidisciplinary team (UX, front-end, content, and relationship), aligning them with strategic goals and optimizing the development of products and services.

• Led the agency's creative and development team, with Oi and Ipiranga as its main clients. Deliverables included the first redesign of the Oi Portal and online service area.

• Product management of journalism and entertainment, with emphasis on the redesign of the Globo.com portal and Big Brother Brasil website (editions 08 and 09); • Delivered robust and functional digital solutions that generated a consistent and attractive user experience.

• Contributed to the development of G1.com, a reference in digital journalism in Brazil; • Managed the administrative and financial teams of G1.com, including relationships with partners and suppliers.

• Implemented the Project Management department, implementing practices based on Rational (RUP) and Project Management (PMI); • Monitored multiple projects, ensuring the deliveries were on time and within budget.

• Project management focused on UX and front-end, with deliveries aimed at optimizing the user's digital experience on the Globo.com portal.

• Responsible for creating and delivering news websites, infographics, and animations on the GloboNews.com portal, contributing to the expansion of the digital reach of Jornal O Globo.