Reinhard Florin
President @ barox Kommunikation
About
Experienced sales, business development, strategy and general management executive with 25 years of experience managing growth in startup to mid-tier public and private companies operating in the broadband networking, wireless, edge computing, IT, telecom, and physical security markets. • Proven track record in attaining sales and profitability targets. • Proven sales success with hundreds of tier 1 and 2 communications service provider (CSP), wireless ISP (WISP), Data Center operator, Utility, Government, Telecom, and commercial end user accounts. • Experienced in strategy development and execution through direct leadership of sales, marketing, customer support, R&D, finance, and manufacturing teams. • Extensive set of channel and end user decision maker contacts. • Experienced with multi-cultural environments and business development globally. • Experienced in attaining venture capital funding. • Experienced speaking at trade events and conferences. ACCOMPLISHMENTS: Customer and Financial • Closed more than 50 customer deals over $1 Mil. and hundreds of six figure deals. • Established more than 40 new channel and OEM partner relationships. • Negotiated and signed hundreds of customer, channel, and technology partnership contracts. • Directly participated in the raising of over $50 Mil. in venture capital funding. • Directly participated in the successful sale of 3 start-ups together totaling over $100 Mil. in value. Leadership • Recruited and hired over 100 sales, marketing, engineering, and operations personnel. • Built sales and support teams from boot strap single contributor to over 75 people. • Opened new sales and support office locations in multiple countries. • Developed go-to-market strategies and executed market introductions for more than 100 new hardware and software product platforms. • Subject matter expert speaker at over 25 technology industry events.
United States
New York City Metropolitan Area
Computer Software
Market Penetration, Optical Fiber, Fiber to the x (FTTx), Business Relationship Management, Data Centers, Key Accounts, Fiber Optic Cable, Sales Cycle Management, Territory Development, Customer Engagement, Sales Target Management, Team Management, Forecasting, Revenue Generation, Research and Development (R&D), Key Account Management, Market Planning, Market Analysis, Presentations, Sales Processes
Experience

Vice President of Global Sales & Marketing
eXaware is a leading provider of carrier grade disaggregated Ethernet switching and IP/MPLS routing solutions for Communications Service Providers (CSPs), Managed Service Providers (MSPs), and Data Center Operators. • Responsible for development and execution of the global go-to-market strategy. • Lead and manage the marketing, sales, and sales engineering teams. • Responsible for all channel, system integrator, OEM and customer facing partnerships.

Vice President of Sales and General Manager of North America
New York City Metropolitan Area
RADWIN is a leading global supplier of carrier grade microwave radio and access networking solutions. - Responsible for all sales, sales engineering, and commercial operations in North America. - Direct management of a team of 12 sales, sales engineering, and commercial operations personnel. - Manage an active base of over 500 communications service provider, reseller, and OEM accounts. - Over 50 new accounts won.

Vice President of Sales and General Manager of North America
Mansfield, Massachusetts
Telco Systems is a leading global supplier of SDN, NFV, Carrier Ethernet and MPLS Metro networking solutions. - Responsible for all sales, technical support, and executive management activities for North America. - Direct management of a team of 23 sales, sales engineering, sales support, administration, and regional marketing personnel. - Manage an active customer base of over 100 Tier 1 and Tier 2 communications service providers, indirect channels, and OEM accounts including Bell Canada, CenturyLink, Spectrum, Windstream, Verizon, Zayo, Cogent, TPx, RCN, Mediacom, FirstLight, Walker and Associates, and Oracle. - Attained new accounts growth of over 50%

Vice President of Sales Americas
DragonWave is a leading global supplier of packet microwave radio and packet convergence systems. - In charge of product management, sales and technical support activities in the Americas for Fusion products, DragonWave’s packet convergence product portfolio. - Direct and indirect leadership responsibility for a team of 12 sales and support individuals. - Key executive responsible for the integration of sales, marketing and product management of Axerra Networks (acquired in October 2010 by DragonWave).

Vice President of Sales and General Manager Americas
Axerra Networks was a private, venture backed supplier of Ethernet based mobile wireless backhaul and wide area networking products. Axerra was acquired by DragonWave in October 2010. - Member of executive management team and an officer of Axerra Networks Inc. - Responsible for the development and execution of the company’s product and customer value strategy that led to the sale of Axerra to DragonWave. - In charge of direct, indirect and OEM partner sales and support of Axerra’s business in the Americas. - Responsible for global marketing and product management. - Increased sales by over 4,000% and the percentage of Axerra’s global sales from 10% to 85%.

Vice President of Marketing and Product Management
SilverStorm was a private, venture capital backed supplier of high performance cluster computing interconnect products. Qlogic Corporation (NASDAQ:QLGC) acquired the company in November of 2006. - Responsible for the development and execution of the company’s product and customer value strategy that led to the sale of SilverStorm to Qlogic. - Responsible for management of business development, product management and marketing teams. - Directly supported the CEO in attaining over $13 Million in venture capital funding. - Responsible for business development and sales growth initiatives with over 15 global technology partners including Qlogic, IBM and Cisco.

Vice President of Sales - Wireless Access
Carrier Access was a public company (now part of Dell) that designed, manufactured, and distributed wide area network access solutions globally. - Responsible for sales and market development strategy for a $70 Million annual revenue stream in the mobile wireless backhaul market. - In charge of senior executive engagement at tier 1 global wireless carriers and strategic channels. - Responsible for product portfolio investment decisions of the wireless access business unit. - Responsible for wireless sector wall street positioning and analyst engagement. - Grew top line revenue from $26 Mil in 2003 to over $65 Million in 2004. - Negotiated and closed on a multi-year contract worth over $80 Million at Cingular Wireless (now part AT&T Wireless). - Managed a sales and sales engineering team of 25 people producing revenue in over 50 different accounts in 10 different countries.

Senior Vice President of Sales and Marketing
Paragon Networks
Paragon Networks was a venture backed private developer and manufacturer of mobile backhaul solutions. Carrier Access Corporation acquired Paragon Networks in November of 2003. - Managed all customer facing sales, marketing, and product management activities. - Increased top line revenue from $700k to over $24 Million in four years. - Expanded the customer base from 20 accounts to over 120 accounts in 21 different countries. - Directly supported the CEO in attaining over $30 Million in venture capital funding. - Opened sales and sales support offices in Mexico and China. - Attained the #1 market share position for mobile wireless cell site access equipment in North America.
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