Reina Basu

• Develop experiential marketing campaigns with digital and social extensions for a variety of brands, such as Nike, Fila, Old Navy, Bulgari, Tiffany & Co., and New Balance, integrating influencers and/or influencer-led content when applicable • Assess new business RFPs, identifying which opportunities the agency should pursue • Partner with strategy and creative teams to propose innovative solutions aimed at meeting client objectives, based on knowledge of client’s business • Deliver internal and external presentations, including briefings, agency capabilities, and pitches • Lead multiple proposals at any given time, ensuring all internal and external deadlines are met • Build and foster meaningful relationships across portfolio of new and existing agency clients and partners • Write creative briefs and play active role in ideation and development of creative proposals • Act as client’s main point of contact to understand proposal needs and goals, obtain business updates, and set overall project expectations and deliverables • Oversee members of the Business Development team

• Collaborate with internal Creative team and Marketing Directors (clients) to establish and implement marketing objectives spanning brand launches, digital and social content strategy, events and programming, within allocated annual budgets, for three key accounts • Manage day-to-day communication of project and timeline updates to management and clients • Analyze effectiveness of strategies and competitive landscape by compiling and dissecting data, and present findings and recommendations to clients and Studio leadership team • Lead agency briefing sessions and creative brainstorms for all projects under three listed accounts, and drive artwork through to completion and delivery

• Established KPIs for Red Rewards viewer engagement program on Sho.com • Manipulated raw Nitro and Omniture data and large Excel files to formulate insights • Identified and graphically exhibited monthly trends in presentations for the Digital Marketing team

• Build national strategic partnerships for business development and tactical collaboration • Develop creative proposals for experiential marketing campaigns, events, and promotions • Represent agency and deliver pitches in new business meetings; cultivate client relationships • Research and attend various networking and industry events • Create capabilities presentations and marketing collateral for agency-wide use • Identify and pursue potential opportunities and leads via competitive landscape analysis • Experiment with and implement agency new business processes, including managing pipeline

I balance traditional and modern modes of communication to best connect and inform members of this non-profit organization (ranging 60+ years in age) across 46 nations. I also create marketing campaigns for events such as the Serra International Convention and constantly search for ways to improve internal and external relations. • Devised and implemented marketing strategy for 2013 SI Convention in Mallorca, Spain • Enhanced SI brand by designing marketing collateral and updating website and club micro-sites

• Craft and execute integrated marketing campaigns for arts and media productions • Secure and incorporate local partnerships on national tours • Write copy for emails, ads, articles, brochures, websites, and presentations

• Conducted and analyzed research to identify opportunities, targeting 11% annual sales growth • Developed, launched and promoted new products, such as MedSpa line of personal care goods • Established flu vaccine program, which increased sales by $100,000 within first 3 months