Regine W.

I have a dual role responsibility as the Group Managing Director and also the COO for MBT brand (Global). I am responsible for driving strategic growth, operational excellence, and profitability across all retail brands and markets within the assigned region. This role has full P&L ownership, ensuring sustainable revenue growth, cost efficiency, and brand positioning in alignment with the group’s vision. Key Responsibilities Lead and execute the regional business strategy to deliver sales, margin, and profit targets. Full P&L accountability, including budgeting, forecasting, cost control, and capital allocation. Oversee finance, HR, retail operations, merchandising, marketing, e-commerce, and supply chain to ensure efficiency and consistency across all markets. Drive new market entries, store expansion, and brand portfolio growth. Build and lead high-performing teams, fostering a culture of innovation, collaboration, and accountability. Strengthen customer experience and brand equity through differentiated retail concepts and service excellence. Monitor market trends, competitor activity, and consumer insights to adapt strategies and maintain competitive advantage. Report business performance to the Group CEO / Board, providing strategic recommendations for long-term growth. Review & strategize cost saving measures, process control & improvement.

Managing and owning the P&L of the Le Creuset business in Southeast Asia. Setting and driving region and channel strategy, growth and expansion plans.

As part of the Wolverine Worldwide family (headquartered in US), I lead the Sperry business in APAC. Being a retailer most of my career, I am now on the opposite spectrum where I manage Distributor business partners in APAC that represents Sperry in growing the business within the region. My role includes : Setting and Driving the APAC Go-To-Market (GTM) strategy, collaborating with Global brand team on what is needed to drive a robust and profitable business in APAC. Growing the Sperry business in the existing 10 countries & expanding within APAC. Sharing accountability for the P&L of Sperry in APAC.  Leveraging on my expertise within Product & Merchandising to work with Global Brand Team in building the right assortment mix for APAC. Being the voice for APAC on brand marketing, brand strategy and demand planning and support required for the region. Being close to market and in constant communication, reviewing partners' inventory, business growth opportunities, mitigate & manage risks with partners and profitability of the business in every market. Strong Sperry APAC revenue results in 2022 vs 2021 at +78%. 2023 vs 2022 at +34%

RSH (Royal Sporting House) is one of the leading Sports & Lifestyle retailer in Malaysia and Singapore with over 100 stores. RSH has strong regional presence across 7 countries (Singapore, Malaysia, Indonesia, Philippines, Thailand, Hong Kong and Vietnam) My role as General Manager shares the P&L responsibilty of RSH multi brand and mono-brand stores for both Malaysia & Singapore, as well as managing multiple departments such as Buying & Merchandising, Concessions retail (department stores business), Wholesale and overseeing Brand Marketing & Digital Marketing for distribution brands. Under my portfolio I would : Manage a team of 38 people in the Buying & Merchandising department and another 10 people in other departments. A total of 17 direct reports who are Managers, that sits across Malaysia and Singapore. Managing over 40 top international sports and lifestyle brands. Setting the strategy, growth and business direction for each brand. Oversee the wholesale business of over 40 active wholesale accounts. I grew the wholesale business +20% to +25% YOY for first 2 years. Heavily involved in new retail store planning & strategy, store design & layout, brand & assortment segmentation, store forecasts, analysis and P&L management. Planning and strategizing the brand mix & range segmentation across different retail store profiles to maximize revenue and profitability. Oversee & setting direction for the promotion & trading calendars, pricing structure, discount structure, inventory management and P&L of each brand. Oversee the direction, planning and execution of brand marketing initiatives and product/key launch campaigns.

VINGroup is the largest public listed company in Vietnam. VINDS was incorporated in 2015 with the focus to grow and take the lead of the retail sector in Vietnam. As General Manager, I manage the P&L of VINDS Fashion business, overseeing multiple departments such as Merchandising, Operations, Visual Merchandising and Marketing. Successfully planning and launching across Vietnam, 7 large format stores ranging in size from 1,000 Sqm to 5,000 Sqm, within November to December 2015. • Carrying over 40 fashion brands with a mix of international and local brands. Launching New Look UK, Debenhams (Red Herring, The Collection, Principles by Ben De Lisi, Blue Zoo), Funky Fish (Israel), XTEP (China), Nike Lifestyle, Gioven Kelvin, Paul Soda and others. • VINDS Fashion is the first of its kind in Vietnam with a very strong VM concept in store, multi brand fashion focused store and creating an impactful and fun shopping experience for our customers.

GEMFive is an e-commerce marketplace & retail hybrid platform by Hong Leong Group for retailers. Targeted towards the mass affluent customer segment offering Fashion, Health & Beauty, Home & Living, Electronics, Mothers & Kids and Travel. As Head of Fashion and part of the startup team, I built direct partnerships with fashion brand principals / authorised distributors in Malaysia, Singapore, Indonesia, Korea, Japan, Hong Kong & Australia. Shaping the strategy and direction of the fashion category to drive the targeted numbers. My job scope includes : • Manage contract negotiations, oversee sourcing and merchandise procurement • Plan and set the curation themes for new product / brand online campaigns launched weekly • Together with Marketing & Product Management to deliver quality content, drive & improve conversion, ASP and basket size. • Understanding analytics and data usage for strategic implementation • Work closely with backend developers to improve user interface of end consumers and retailers for the marketplace platform Achievements : In 6 months, acquired partnerships with over 50 international brands distributed in Malaysia. Also acquired direct partnerships with a number leading Fashion brands from Korea, Sweden, Australia, Spain, US & others - namely Cheap Monday, 5Preview, Neuw Denim, Whyred, Almatrichi, Beyond Closet, Sakun, House of Harlow, and others.

Fashion Icon Designer Outlet Kuala Lumpur, made possible by the people at Moda Premium Outlets (M) Sdn Bhd. It is the ultimate fashion maven's paradise. We aim to reach out to working class professionals, avid luxury fashion consumers and collectors to come in and shop with us without feeling the guilt of overspending on branded goods. We want our customers to feel appreciated and always welcome them back. Ultimately, we want our customers to dress for less, and wear the best! During my 14-month contract role as the General Manager / Consultant, my role included : • Overseing the entire Operations and P&L of the business • Lead a team of 30 made up of Human Resource, Finance, Merchandising, Operations, Marketing and Visual Merchandising departments • Analyze the current business and SOPs. Set the business direction and ensure it meets or exceed targets set. • Restructured and set in place improved & new SOPs for each department. Ensure they are followed so that the business operations run at an optimum level • Provide training on Operations processes and cross-selling skills. Set in place new commission scheme. • Restructure Inventory management data in IT System. Improve product warehousing and storage SOP. • Negotiate deals with international and local brand distributors, suppliers and agents. Build partnerships with international and local brands • Supervising the Buying division to bring in potential new brands for Malaysia • Look for areas of expansion for the business and to bring it up to a larger scale regionally • Working closely with Marketing to promote Fashion Icon through events, fashion shows, hotels, social media partners, embassies, newspapers and magazines. Achievements : • Within 12 months, increased the sales turnover by 300%, footfall by 200%, profit margins by 10%. • Reduced stock turnover from 17 months to 8 months by January 2014, with better inventory management policies & KPIs

Haute Avenue (headquartered in Malaysia) was the leading private flash-sale website in Malaysia & Singapore and a subsidiary of public listed company Rev Asia Berhad (formerly Catcha Media Berhad). As the Head of Merchandising & Operations, my role includes : • Heading the Business Development, Sourcing & Operations division for both Malaysia and Singapore. • Acquiring brands partnerships with international and local mainstream brands from all product categories (Apparel, Shoes, Leather Goods, Cosmetics, Perfumes & etc ). • Conceptualizing and partnering with Brands in joint promotions and trade events • Managing Merchandising P&L, plan merchandising strategy and product mix, pricing and promotion strategies catered to consumers’ demand • Creating/structuring and implementing processes, SOPs and practices in the company procuring the best results possible • Developing warehousing and stocks distribution SOPs, managing inventory process flow and Supply Chain process for Haute Avenue • Building the Product Development & Management unit team. Training and providing guidelines for product content, photography guideline for online sales campaigns. • Organized a fashion show in collaboration with ING insurance company event • Working very closely with the Online Marketing Manager to provide promotions and content to drive traffic to the website, Conversion rate, Increase sales and basket size • Understanding analytics and data usage for strategic implementation • Assist the IT department in improving user interface, data warehousing criterias and reports