regina sanz

* Managed and trained staff of 8 direct reports * Wine procurement/purchasing from 10+ vendors * Wine club management * Budgeting * Events management * Wine marketing, promotion and press * Menu and pour costing * Wine education training * Specialty fine wine sales across $10-$200/btl price-points.

Boutique portfolio of iconic domestic and international brands, including Mayacamas, Qup , Mulderbosch, Leviathan, Trinity Hill, Fable Mountain, Cultivate, Agharta, Whetstone and Wind Gap. Responsible for all brand activities, budgets, executive communications and revenue results for the ten brands in the portfolio. Create and deploy yearly marketing plans to increase revenue gains, trade engagement, PR activities, wholesale shipments and DTC conversion to meet depletion goals. Develop programs for: broad market sales initiatives, distributor partner incentives, price support, trade show/event activation, ecommerce, wine clubs, direct mail, and social media channels. Create forecasting needs against production, margin/revenue targets, and manage inventory/allocations. Lead direct reports, internal teams and vendors to accomplish brand goals.

Promotion, sales and marketing efforts of the RedBull brand for the greater San Diego area colleges and universities including: University California San Diego, San Diego State University, University of San Diego.

Lead business operations analysis and implementation including demand planning, supply chain, pricing and margin analysis, sales & marketing analytics, corporate finance, mergers & acquisitions and special project management. Work closely with Marketing, Sales, Operations, Winemaking, Logistics, and Finance teams Develop and ensure effective implementation of corporate strategy and tactics across all functional areas Assist CEO in refinement of operations, valuation analysis, due diligence, COGS calculations, cash management and financial reporting and modeling

* Professional services offered as a veteran of both the service and wine industries. Specializing in business development, sales and marketing. Areas of expertise: Sales Strategy & Distributor Management * Marketing Plan Development * Market Share Expansion & Sales Prospecting * Brand Management * Blind Tasting * Product Evaluation * Tasting Note & Copy Writing * Packaging, Closure & Label Design * Restaurant Start-up, Evaluation & Management * Service Staff Training * Professional Wine Education * Public Relations, Promotions & Advertising Clients include: Vintage Wine Estates, Emmitt-Scorsone Wines * VinSource: Online Wine Sales Portal * Tincknell & Tincknell, Inc: Wine Marketing * Kellan's Kitchen * Joseph Jewel Winery * Happy Viking Restaurant Accomplishment of note: Orchestrated product testing sessions and designed a custom/proprietary evaluation rubric used to build the wine portfolio/product mix of start-up tech firm, VinSource. Contributions successfully established the organization as a viable business venture and lead to round 2 investment funding.

* Brand Management, Distributor & Trade Management * National Sales Team * Estate Sommelier * Strategic marketing plan development, Budgets, Sales presentations, Published visual and written assets * Reporting & analysis * National Events management, key accounts & travel * Wine Education Program creator/director * Trade Program creator/manager * Wine Library management * Wine/Spirits Buyer, Inventory management * video production team.

* Managed staff of 10 direct reports * responsible for budget planning, wine tasting and purchasing decisions to fulfill weekly wine orders working with 15+ distributor partners * developed weekly wine tasting notes and staff training on new products * directed private event sales, planning and booking * general staff training and bar and restaurant management.

Marketing and Sales for Marriott Vacation Club International (MVCI) timeshare property at Marriott's Timber Lodge - Lake Tahoe.

* Sales Representative * 85+ Accounts Management * Sales presentations, Account business consulting, Wine education and marketing, Wine list consulting, Beverage menu design, Staff Training, Wine/Food event coordination, Accomplishment of Note: Successfully approached, and secured sizable distribution accounts for the Henry Wine Group including: Kirkwood Mountain Resort, The Resort at Squaw Creek and Aprè * s Wine Company. Combined value represented approx. 12-15% of total territory revenue and significant growth in 2008.

Managed Bar/Cocktail Staff (15-20 reports/shift). Worked closely with owners and new management team to successfully develop, launch and open the brand new Firehouse American Eatery & Lounge in 2006. Trained bartending and service staff on all regular restaurant functions, POS system use, wine service, and drink mixology. Managed staff during service, and was responsible for cash banks, revenue reporting, inventory reports and drinks menu design/purchasing.

Re-branding and management of 2 distressed wine brands. Responsible for managing and developing 5 revenue channels: DTC On-Premise (TR/Wine Club/Events), DTC Off-Premise (Web/Email/Social), Production/Packaging, Wholesale/Distribution and Telemarketing. Accomplishment of Note: Orchestrated and executed an annual release schedule for two distressed brands during my employment at Vintage Wine Estates. Schedules included production projections, packaging specs, marketing collateral releases and promotions, and a product vintage-roll timeline for each brand.

Tower 23 Hotel: JRDN Restaurant - Fine Dining: Managed Service/Bar/Cocktail Staff (25-30 reports/shift). Wine program, shift meetings, service standards, daily reporting, customer service management, mixology and staff training.

* Staff Management, Training and Wine Education * Team building * Brand Ambassadorship * DTC Marketing Program Development * Principal for Off-site pouring events * Sales and Outreach to on-premise & off-premise accounts * Commission based Sales incentives and goals. Accomplishment of Note: Helped to conceptualize, develop, implement and manage the first ever Pedi-cab service between Alderbrook Winery and the downtown Healdsburg, Ca. area. The project was born from a need to better drive foot traffic to the Alderbrook tasting room and resulted in an immediate sales spike of 5% growth.

Activities and Societies: UCSD Ski and Snowboard Race Team, Study Abroad Community