Regina Lee Fechter

Head of Marketing and Sales @ GrowHappy

About

Marketing executive with brand strategy, innovation, ecommerce, performance, communication and commercial expertise. Demonstrated success in building and growing brands in the health foods industry and in strategy consulting. Passionate about creating healthier and more sustainable products that serve real human needs. Motivational team leader who takes pride in building an inclusive culture and developing talent.

Country

United States

City

New York

Industry

Food Production

Skill

P&L Management, Performance Marketing, Integrated Marketing, Revenue & Profit Growth, Sales Management, Profitable Growth, Marketing Communications, Product Marketing, Innovation Management, Consumer Products, Social Media Marketing, Organizational Leadership, Marketing Campaigns, Brand Performance, Digital Marketing, Brand Strategy, E-Commerce, New Business Development, Product Innovation, Business Innovation

Experience

Head of Marketing and Sales

GrowHappy

2025-11 - Present · 11 mos

New York, New York, United States

Leading Marketing & Sales for GrowHappy, the early-life nutrition brand making science-backed allergen feeding simple, accessible, and sustainable for families. I am overseeing strategy, brand, growth, omnichannel sales, and commercialization.

Member

Chief

2023-11 - Present · 2 yrs 11 mos

New York, New York, United States

Chief Marketing Officer

HealthyBaby

2023-10 - 2025-10 · 2 yrs 1 mo

New York, United States

As CMO at HealthyBaby, I led brand, marketing, innovation, and omnichannel growth for the leading science-backed early-life wellness brand. I built the integrated growth engine across DTC, Amazon, and retail; launched multiple new products; and developed the brand’s category-defining developmental health narrative. I drove meaningful improvements in CAC, ROAS, and channel performance. I oversaw a high-performing team across marketing, growth, and commercial, working closely with our founder Shazi Visram to shape the company’s vision, product roadmap, and long-term strategy.

VP of Marketing

Happy Family Brands (Nurture Inc)

2022-5 - 2023-4 · 1 yr

New York, New York, United States

Marketing & Innovation leader for Danone's early life nutrition brands (Happy Family and Aptamil). Happy Family is the #1 organic baby food brand in the US and a certified B Corp. Aptamil is the #1 formula brand in Europe and launched in the US following the formula crisis during the summer of 2022.

VP Innovation & Ecommerce

Happy Family Brands (Nurture Inc)

2020-3 - 2022-4 · 2 yrs 2 mos

Led the innovation and ecommerce teams (8 people total) to deliver significant growth in both 2020 and 2021 despite the extreme volatility. More than doubled our Ecommerce business by accelerating Amazon, brick & clicks, and delivery networks through best-in-class digital shelf.

VP Innovation & Business Development

Happy Family Brands (Nurture Inc)

2016-12 - 2020-2 · 3 yrs 3 mos

New York, NY

Led an innovation team of four and a cross-functional team of R&D and Ops. Worked closely with VP of Sales on key account strategy. Managed consumer research and legal budgets.

Director of Business Development

Happy Family Brands (Nurture Inc)

2014-11 - 2016-11 · 2 yrs 1 mo

Greater New York City Area

Led Innovation team and spearheaded business analytics and competitive tracking. Worked closely with R&I/Ops to launch and sustain new products, including a breakthrough line of transparent pouches (Clearly Crafted) and an organic Infant formula line. Partnered with the sales team to sell-in annual planning and drive innovation in new and existing business. Negotiated strategic opportunities—such as a licensing deal to promote brand in other categories and a cookbook deal.