Regina Maria Gruber

Regina Maria Gruber

Head of / Director People & Culture @ Erste Digital

About

As a senior, results-driven HR executive with over 15 years of experience, I am currently responsible for Bipa, a REWE company with international scope. The main focus lies on HR strategy and management for around 4,500 employees. This includes mainly the complete transformation of HR, the introduction of KPIs in the team and strategic HR planning. It is essential that People & Culture is seen as a sparring partner at eye level and can therefore help shape the strategy of the company. This is only possible with a partnership-based and exemplary approach. There is currently a strong focus on employee retention. This includes developing a sense of purpose and the associated employer identity and brand. But of course also the optimisation of the employee experience - with a focus on appreciation and recognition of performance. Last but not least, an analysis of departures. By redesigning the employee journey and introducing an employer branding strategy, I made a significant contribution to anchoring a strong corporate culture. With my expertise in personnel development and my commitment to an inclusive leadership culture, I support our team in achieving common goals and living our values.

Country

Austria

City

Vienna

Industry

Retail

Skill

Human Resources, Human Resource Development, Human Resource Planning, Strategic Human Resources Leadership, Global Human Resources Management, Corporate Development, Workshops, Marketing, Marketing Strategy, Marketing Communications, Product Marketing, Marketing Management, Personnel Management, Personal Development, Personal Training, Personal Branding, Personal Security, Unternehmensführung, Marketingstrategie, Personalwesen

Experience

Erste Digital

Head of / Director People & Culture

Erste Digital

LinkedIn
2026-2 - Present · 8 mos

Wien, Österreich

REWE International AG

Head of / Director People & Culture Bipa

REWE International AG

LinkedIn
2024-7 - 2026-1 · 1 yr 7 mos

Wiener Neudorf, Niederösterreich, Österreich

- Responsible for the complete employee life cycle for around 4.500 employees in Austria. - Transformation of the P&C team (less administration, more organisation), update of roles & proximity to sales - development & implementation of strategic personnel planning & derviation of measures - setting up an overarching P&C strategy including ESG - Introduction of employer branding incl. strategy, budget planning & identity (EVP, purpose, ...) - Optimisation of apprentice journey - Focus on employee retention by anchoring the management culture, introducing exit interviews, etc. - Analysis & optimisation of the apprenticeship system

REWE International AG

Head of / Director People & Culture REWE Headquarters & Head of / Director HR Services REWE

REWE International AG

LinkedIn
2021-6 - 2024-7 · 3 yrs 2 mos

Wiener Neudorf, Niederösterreich, Österreich

- responsible for around 5.000 employees of the headquarters area (customer-wise) with a great HR BP team - servicing around 8.000 customers of all central units plus logistics and transportation (with a team of around 75 empoyees) - sparring partner for the leadership team of the REWE Group Holding in Austria (board members and general managers, area heads) - Development of HR BP area, introduction of Employee Life Cycle, development & introduction of KPI Dashboard - Developing an employer identity for the REWE group in Austria, breaking down an HR strategy with focus on retention management and leadership development - responsible for the service unit of payroll/administration as well as recruiting/employer branding for all central units of the REWE group including Bipa, Billa, Adeg, Penny and other units - designing and implementing all processes for my responsible unities along the ISO:9001 - implementing a new recruiting tool - part of the HR board in Austria with strategic decision making of future HR tasks and development

Barracuda

Director Human Resources EMEA & APAC

Barracuda

LinkedIn
2017-8 - 2021-6 · 3 yrs 11 mos

various cities in AT, UK, GER, FR, IT plus APAC cities in JPN, IND, AUS, THA, etc.

- responsible for a team of around 10+ emloyees - servicing around 500+ employees in EMEA and APAC - development of the HR department in EMEA & APAC - sparring partner for the whole top management in the various countries and languages - reporting to the board in Austria and America (Silicon Valley) - Accompanying the transformation of e.g. sales incl. change mgmt & strategy development - responsible for the whole scope of HR and Organisational Development (strategically and operational) including payroll/admin services - first contact person for the works council(s) - designing and implementing all processes along the ISO:9001 - implementing new systems to improve the HRIS along the employee life cycle

WU (Vienna University of Economics and Business)

Lecturer

WU (Vienna University of Economics and Business)

LinkedIn
2016-1 - 2018-6 · 2 yrs 6 mos

Vienna, Austria

Qualysoft

Senior Head of Human Resources DACH & Slovakia

Qualysoft

LinkedIn
2016-5 - 2017-7 · 1 yr 3 mos

Vienna (AT), Munich (GER), Sursee (CH), Bratislava (SK)

- establishing and growing an internal HR department of 7+ employees including a recruiting unit - designing and implementing all HR processes along the ISO:900a - setting up employer branding as well as EHS - reporting directly to the CEO, being part of the top mgmt team

Magna International

Human Resources Manager Germany

Magna International

LinkedIn
2011-2 - 2015-9 · 4 yrs 8 mos

Munich, Germany

- establishing and growing an internal HR department of 12+ employees including a recruiting unit - assisting the General Manager and his deputy (reporting line to the GM) with growing the company from around 70+ employees to 500+ employees withing 2 years, establishing a company struture and implementing leadership roles and levels - designing expat processes and orchestrating the relocation of numerous employees to China, Mexiko, and other countries - designing and implementing all HR processes along the ISO:900a - implementing a new HRIS for payroll, admin and all other related services along the employee life cycle - responsible for change mangement (rebranding, new structure etc.) - setting up employer branding as well as EHS - reporting directly to the CEO, being part of the top mgmt team

Magna International

Manager Magna Trainings Europe - Strategic Human Resources

Magna International

LinkedIn
2008-11 - 2011-1 · 2 yrs 3 mos

Sailauf, Germany

- designing a system of training and skill mgmt within Magna Europe - designing and implementing a management and leadershhip catalogue including seminars for all managers of Magna Europe - designing Traing the Trainer Programs - training of managers within Europe - close collaboration with inside and outside additional trainers (15+)

Triple A Marketing AG

Human Resources & Corporate Development Manager

Triple A Marketing AG

2007-1 - 2008-10 · 1 yr 10 mos

Vienna, Austria

Education

Controller Institut Austria

Controller Institut Austria

LinkedIn

Certified Executive Manager

2025-2 - 2025-10 · 9 mos
WU Executive Academy

WU Executive Academy

LinkedIn

Lehrgang für ESG & Nachhaltigkeit

2025-2 - 2025-6 · 5 mos
WU (Vienna University of Economics and Business)

WU (Vienna University of Economics and Business)

LinkedIn

Marketing & Distribution Management, Change Management & Management Development, HR Management

2003 - 2007 · 4 yrs

Regina Maria Gruber's Contact Information

Email

******@***.com

Phone

(**) *** ****

Find the Right Leads
Find Verified Contact Data

Try with: Jensen Huang @ nvidia.com Click to autofill
LeadContact awards, five-star ratings, and GDPR compliance badges

What LeadContact does well

Find verified emails, phone numbers, and decision-makers with 98% accuracy.

Find Leads

Find Leads

Find the right people by company, role, industry, location, and more.

925M+ professional profiles

Find Leads
Find Emails

Find Emails

Access verified email addresses for your target contacts.

657M+ emails

Find Emails
Find Phone Numbers

Find Phone Numbers

Get cross-validated phone data from multiple top sources.

239M+ phone numbers

Find Phone Numbers

More Accurate. Lower Cost.

Find contact data in 1 tool with 98% accuracy

LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.

LeadContact Logo
Competitor Tools

All these = $289 per month

Great conversations start with the right contact.

It’s time to find yours.