Reghan Bailey

- Launched and built the Defenders brand identity on all social platforms in a revamped XFL; recreating and maintained a consistent organizational “voice” on social media - Developed and implemented social strategies and across all platforms - From Nov. 2022-Sept. 2023 led the league in audience growth and was the second-most engaged Twitter and Instagram account in the XFL - Consistently stayed in the top two profiles in the league and all reporting categories on Sprout - Grew the Instagram account over 47k+ (366.5%) in four months, Twitter over 12k+ (663%), TikTok over 4k+ (231,000%) and Facebook over 8k+ (6,116.1%) - Researched emerging digital/social media trends and delivered an engaging, memorable experience for fans - Created majority of graphics and videos as needed for the social channels - Provided social coverage on game days, practice and community events - Produced weekly performances through Sprout Analytics

- Sports Information Director for the men's & women's swimming & diving and tennis programs - Develop and execute social media strategy for swimming & diving and tennis team accounts - Lead media contact for 2022 Big 12 Swimming & Diving Championships - Increased WVU Swim and Dive's Facebook reach by 86.1% and Instagram profile visits by 69.1% - From Aug. 2021-Aug. 2022, WVU Swim and Dive's Instagram account was the second-most interacted school in the Big 12 - WVU tennis' Instagram was fourth in the Big 12 in growth percentage with 40% - Contributed to WVU Football weekly game notes, pressbox setup and feature stories to promote our current student-athletes

- Prepared production for 2020 home season and all in-stadium events - Hired, managed and scheduled game day staffing for over 40+ employees and interns - Wrote game scripts and booked all necessary talent - i.e. national anthem, first pitch, etc. - Ran email marketing campaigns to re-implement sponsorship elements after 2020 season was cancelled - Assisted with all graphic design work

- Planned & produced all 2019 season games - including ArenaBowl 32 broadcast on ESPN2 - Had four sell out games of 11k+, increased the average attendance by 5% and led the league in attendance by a margin of 1.5k - Booked & executed halftime/in-game entertainment for season - Simon Sez by Steve Max and Kevin Shifflet (balancing act) - Scheduled promotional shoots and incorporated content for social media and in-game use - Coordinated & executed Dance Team Finals, STH events and block parties - Implemented watch parties for away games, teaming up with current partners and welcomed new sponsorship elements - Partook in weekly meetings with arena staff to ensure game and sponsorship elements, timing sheets, and event setup were carried out properly prior to games & events - Managed the Dance Team, game day staff, interns & my department of 50+ people - Created and managed distribution of promotional graphics - 2019 Arena Football League Front Office of the Year - 2019 Women @ Work (NY) Up & Coming Young Female Professional

- Assisted with launch of inaugural season - Planned & produced all 2018 season games and events - including NAL Championship Weekend, media day & banquet - Managed all game day operational needs - i.e. merchandise, game presentation, locker room setup, etc. - Secondary for all PR and media needs - Managed game day staff, interns and dance team of 30+ people

- Cut raw game footage into highlight reels - Conducted Facebook Live halftime/post game interviews - Appeared on the CW-17 JAX as a sideline reporter - Wrote press releases, game stories - Edited game notes and flip cards for media purposes

- Assisted with production during filming and helped direct the sports anchors. - Advised the sports reporters with filming, editing and writing multimedia stories. - Supervised the Newsroom Edit Lab multiple days a week, resolved camera issues and organized equipment. - Utilized social media to inform the reporters and public about current news and updated segments. - Served as the link between ESPNU and WVU

- Anchored newscasts for student-produced television newscasts every other week. - Created five packages for the show, 4 packages were picked up by ESPNU - Developed, filmed, edited and produced all news pieces - Researched relevant issues and topics for all WVU Sports -Utilized social media to inform the public about current issues -Conducted coach and player interviews