Refi Herdian Kurnia

-Driving website traffic and increasing users, feature usage & brand visibility online through a range of digital channels such as search engine marketing (SEM), social media, and content marketing (SEO). -Propose & Allocate budgets to expand on different channel and assess performance with Key Performance Indicators. -Creating and executing digital marketing strategies that align with the company's overall goals. – Search, UAC, Display, Affiliate Marketing and Digital CRM -Continuously monitor, analyze, and optimization to drive conversion improvements across all aspects of the conversion funnel – from channel optimization, to marketing messaging, and conversion rates. -Build segmentation and propose relevant action plans to grow engagement & loyalty -Set up reports and measurement tools that allow result tracking at scale and maintain monthly reports on Allo Bank paid digital marketing portfolio. -Analyze & interpreting customer behavior and campaign result data to advise key business stakeholders on new opportunities to acquire new, retain and re-active lapsed customers and define, manage and report proper KPIs.

-Craft, execute, analyze & optimize the paid digital marketing strategy – Search, UAC,Display, Affiliate and Digital CRM- Email Marketing,Push Notification, Pop Up,Inbox (Platform:Clevertap). -Continuously monitor, analyse, and act on data to drive conversion improvements across all aspects of the sales funnel – from channel optimisation, to marketing messaging, and conversion rates. -Build segmentation and propose relevant action plans to grow engagement & loyalty. -Set up reports and measurement tools that allow result tracking at scale and maintain monthly reports on Cashbac’s paid digital marketing portfolio. -Analyze customer behavior and campaign result to advise key business stakeholders on new opportunities to acquire new, retain and re-active lapsed customers and define, manage and report proper KPIs using our CRM analytics tools to educate, pilot, measure and share best practices. -Allocate budgets to different channel and assess performance with Key Performance Indicators.

Responsibilty: -Manage team of affiliate & PPC executives -Ensuring campaign are kept within budget and roi -Deliver affiliate & DM marketing report to Head of marketing -Manage the Affiliate & PPC budget, including commission,cpc and budget spend -Ensure timely and accurate invoicing by publisher -Train up a team of affiliate & PPC executives to ensure their knowledge up to date -Analyse & Optimise campaign activity to ensure channels deliver the best performance -Generate action plan and insight to shape Affiliate & PPC plan

Responsibilities include: - Plan (budgeting, all peformance metrics related to objective and kpi) and execute all performance related marketing acquisitions and retentions through different campaigns (SEM,GDN, Facebook Paid) - Measure and report performance of all performance-related marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams (graphics, IT,etc) to drive higher engagements and conversion - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and user touch points - Instrument conversion points and optimize user funnels - Evaluate emerging technologies, and provide thought leadership and perspective for adoption where appropriate Handling client like : Goodsdept,Lolalola,Eiger,Helpster,Kiehl's,Momobil

SEM: -SEM (Seach Engine Marketing) Online based on Google Adwords and Monitor by Google Analytics to planning,creating, analysis and improving an advertisement. -Maintaining SEM brand & non branded campaign performance to ensure meet the target -Generating WOW,MOM SEM campaign report for category manager -Direct report to Local Head online marketing and Regional channel owner. Marketing Analytics, Responsibility: - Marketing Insight : Giving the insight and building the KPI for Marketing Channels, Business development & Category Manager. - Managing big partnership project improve their performance and set the clear objective, and funnel marketing activity. - Monitoring and manage the partnership : Scheduling the partnership that run in Lazada, Monitoring the activity day by day, and as coordinator partnership for channel owner(FB,SEM,SEO). - Building Performance review for campaign that already end to build the benchmark with complex matriks. - Deliver Weekly Marketing BI Performance.