Reenu Goyal

Leading strategic growth initiatives across North America to optimize revenue, enhance market share, and improve pricing strategies. Partner with cross-functional teams across Sales, Marketing, Product, and Enablement to align priorities and execute high-impact initiatives. ◆ Generated $8.1M in incremental revenue in 2024 by driving pricing improvements ◆ Enhanced focus on targeted growth accounts, achieving 18% YoY revenue growth (+$5.7M) through improved alignment and standardized reporting across divisions. ◆ Streamlined operations and reporting, driving consistency and visibility across leadership teams to prioritize high-value opportunities.

Oversaw sales and marketing strategy for Ritchie Bros Financial Services, leading a team of Directors and their respective teams to deliver measurable outcomes that support organizational growth and long-term success. Scaled a sales team to 220 employees and achieved significant market share growth, contributing to $90M in annual revenue.

Directed sales strategy and operational improvements, supporting a 70% revenue increase from $53M to $90M in under three years. Improved customer retention by 27% and conversion rates by 16% using advanced CRM systems and analytics.

Streamlined sales operations and optimized resource allocation, delivering $2.5M in cost savings. Established workflows and processes that enhanced efficiency and supported rapid team growth, scaling from 150 to 220 employees.

Led the transformation of an underperforming sales team, managing a $20M mid-market portfolio with 500 customers across British Columbia. Focused on driving growth through sales operations, team development, and aligning technology solutions with client needs. ◆ Improved sales performance from 60% to 102% of target in one year by redesigning processes and implementing tailored coaching strategies. ◆ Leveraged TELUS solutions—including IoT, Managed Services, Cloud Collaboration, and Security—to support client digital transformations and strengthen retention. ◆ Built leadership pipelines and fostered team engagement, achieving record-high team performance and reducing turnover. ◆ Represented TELUS at high-profile forums, including Vancouver Women in Tech and Vancouver Board of Trade CEO Dinners, showcasing organizational leadership and innovation.

Led sales, marketing, and distribution operations for Western Canada, growing the business to $75M in annual revenue. Designed and executed transformative operational strategies to drive market leadership, scalable growth, and team performance across the region. ◆ Grew revenue to $75M through tailored sales, marketing, and distribution strategies aligned with global priorities. ◆ Secured national market share leadership, achieving the highest growth in category development and market share for three consecutive years (2013–2016). ◆ Built scalable infrastructure by recruiting 80+ employees, establishing 18 distribution facilities, and implementing standardized processes. ◆ Designed and launched a six-month pilot to bring distribution in-house, delivering significant cost savings and a scalable model for future growth. ◆ Elevated team engagement, fostering a high-performance culture and achieving record national engagement scores.

Led a $28M regional operation spanning two branches, overseeing sales, delivery, and warehousing teams with 60 employees. Focused on driving revenue growth, optimizing operations, and improving organizational performance. ◆ Drove regional revenue to $28M, achieving 87% Gatorade growth in one year by transitioning to a Direct Store Delivery (DSD) model and expanding market penetration. ◆ Streamlined operational processes, including inventory management and delivery logistics, improving efficiency and reducing costs across the region. ◆ Secured workforce alignment by renegotiating the Interior Labor Agreement (2010–2013), ensuring operational continuity and collaboration with the workforce. ◆ Built a culture of accountability and excellence, achieving "Best Place to Work" recognition for two consecutive years (2010, 2011).

◆ Coached a team varying between 12-14 Sales Representatives, finessed sales capabilities and ultimately built a cohesive and engaged team that outperformed their counterparts. ◆ Spearheaded on-boarding initiatives, with all pre-Sell Representatives and Campus Hires, strengthening existing programs and processes to facilitate more effective on boarding and transitioning for top talent. ◆ Actively participated in community building initiatives, serving on the United Way Committee and various other community-oriented groups.

Focused on expanding PepsiCo’s market presence by identifying and securing new business opportunities. Developed strategies to onboard new clients while supporting growth within existing accounts. ◆ Delivered sustained revenue growth by negotiating and securing strategic partnerships with high-value clients. ◆ Developed and implemented efficient customer acquisition frameworks, reducing onboarding time while improving account success rates. ◆ Worked cross-functionally to identify new product opportunities, enabling market expansion and stronger portfolio representation.

Supported retail and food service operations, driving revenue growth through superior in-store execution and account management. ◆ Ranked in the Top 3 nationally for P.E.P.S.I certification, recognized for exceptional product knowledge and execution. ◆ Improved sales performance by building strong client relationships, increasing product placement, and enhancing brand visibility across key accounts. ◆ Consistently exceeded sales targets, delivering impactful results that contributed to regional growth and market share improvement.