Reema Rao

Recruited into a newly created executive leadership role to transform a legacy digital journalism brand into a subscription-first business, leading end-to-end consumer marketing strategy, subscription revenue growth, and audience expansion. The Daily Beast is an operating business of IAC (NASDAQ: IAC).

Led and operationalized strategic plans for a $750M+ DTC subscription business, driving growth through end-to-end levers across brand, acquisition, engagement, and retention. Managed P/L, marketing partnerships, and cross-functional collaboration and alignment of strategic initiatives with all areas of the business. Delivered sustained YoY subscription and revenue growth through full-funnel and data-driven marketing strategies spanning global pricing, acquisition, retention, product and customer journey optimizations across web and mobile/app platforms. The Wall Street Journal is the flagship publication of Dow Jones & Company, a division of News Corp (NASDAQ: NWSA).

Recruited to lead strategic and operational oversight and P/L management for the Apple partnership, encompassing 10+ DTC digital subscription services in the mobile and app ecosystem across various lines of businesses (i.e. TV, Music, Gaming, Credit Card, Podcasts, News, Books) to drive user acquisition. Scope spanned growth marketing, tech and data management. Led a 50+ person cross-functional team across paid media ($150M budget), design, data & analytics and engineering. Member of the Senior Executive Leadership Team. Over the last 20 years, Red Ventures has built a portfolio of 100+ influential brands, digital platforms, and strategic partnerships that work together to seamlessly help 500M+ people per month discover information and make life's most important decisions about health, homes, finances, education, traveling, and entertainment. Owned and operated digital brands include CNET, Healthline, Healthgrades, Lonely Planet, The Points Guy, Bankrate, NextAdvisor, GameSpot, TVGuide and more. The RV team spans 5 continents with more than 5,000 employees globally.

Launched HBO Max DTC streaming service on major digital and cable distribution platforms in collaboration with cross-functional teams, contributing to revenue and subscriber growth. Led a new team responsible for the strategic evolution, content marketing strategies and product management of digital and traditional subscription services (i.e. SVOD, On-Demand, OTT/streaming platforms) across distribution partners.

Directed the creative marketing strategy and assets for all partners, franchises and products globally to deliver on digital subscription and global Home Entertainment transactional revenue and profit forecasts.

Oversaw a product portfolio and P/L management of 50+ new and library franchises representing ~80% of HBO Home Entertainment revenue and profit, including Game of Thrones, the #1 new product release every year since 2012 launch. Set global GTM product release strategies including digital and packaged media distribution, pricing, marketing, packaging design, content features, creative assets and promotions with retail partners (i.e. Walmart, Target, Best Buy, Apple and Amazon).

Managed Home Entertainment product marketing, product development, P/Ls, release and pricing strategies for HBO Drama Series, Miniseries and Film franchises.

Launched a new start-up retail fashion brand for Gap Inc. Built brand awareness, acquired new customers, drove customer traffic, loyalty and spend via direct and digital marketing channels. Spearheaded the e-commerce website development.

Developed strategic marketing partnerships for American Express Entertainment Access Programs, including premium Consumer Card Member experiences for loyalty programs.

Strategic planning and project management for American Express acquisition and loyalty marketing. Managed account responsibilities and client relationships across 12 Consumer, Business, and Premium Card products to meet business objectives.