Reem Jamal Rezk

Create, develop, and execute social media marketing campaigns. Prepare monthly progress reports for clients and the agency for the campaign and sponsored ads, and - Define the most important social media KPIs. - Create strong digital ad campaigns and monitor performance on Facebook, Instagram, and Google. - Communicate with industry professionals and influencers via social media to create a strong - Attend client meetings and prepare to pitch with the creative team - Manage the content team and guide the intern and junior creators. - Work with copywriters and designers to ensure content is informative and appealing

- Develop, implement and manage our social media strategy - Define the most important social media KPIs - Manage and oversee social media content - Manage the content team and guide the intern - Measure the success of every social media campaign - Stay up to date with the latest social media best practices and technologies - Work with copywriters and designers to ensure content is informative and appealing - Collaborate with account managers media buyers, and business development team - Communicate with industry professionals and influencers via social media to create a strong - Managing moderation team

• Work with clients to create a social media strategy/proposal that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries. • Communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform. • Help to Create timely and engaging content optimized for platform used and intended audience. • Supervise team in the execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for our clients • Suggest and implement new features to develop brand awareness, like promotions and competitions. • Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients (Facebook Advertising, Google AdWords, LinkedIn, Twitter). • Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies. • Analyze and report social media actions on a monthly basis • ROI Reporting • KPIs follow up and reporting • Stay up-to-date with current technologies and trends in social media – includes reading blogs, and listening to podcasts. • Performing research on current benchmark trends and audience preference. • Contacting potential clients to discuss their requirements and set up meetings • Continue to refine and define our social marketing process.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification. • Set up and optimize clients’ pages on different social media platforms. • Create a monthly calendar for campaigns and schedule posts. • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information. • Work on new online opportunities for our clients. • Ensure continuous campaign evaluation and analysis with the recommendation of optimization opportunities and optimize campaigns accordingly. • Ensure the appropriate branding and brand messages are used in campaigns. • Provide campaign reporting for assessment, analysis, and monitoring purposes. • Brainstorm new and creative growth strategies. • Work with different departments and functions in order to deliver campaigns with the highest level of efficiency and achieve client satisfaction. • Any other duties related to the job nature.

• Plan/Track our Social Media calendar. • Campaign tracking in google analytics. • Organize engaging online events for our followers. • Stay up to date with the latest updates on Social media. • Coming up with engaging Arabic/English content on social media. • Building an email list & creating fresh new content for subscribers. • Create email marketing campaigns to promote our services. • Properly communicate with graphic designers to create fresh content. • Design, create and manage promotions and Twitter, LinkedIn, Facebook and Instagram ads.