reem sisy

group brand manager

About

Group Brand Manager - Home Care Business (DWL, HSC & TWC Categories) at Henkel

Country

egypt

City

egypt

Industry

consumer goods

Skill

trade marketing, management consulting, marketing strategy, channel strategy, problem solving, market research, team leadership, microsoft office, business analysis, research, microsoft excel, teamwork, time management, organizational development, arabic

Experience

group brand manager

group brand manager - home care business

henkel

2018-1 - Present · 8 yrs 9 mos

assistant brand manager - home care business unit

henkel

2014-6 - 2014-12 · 7 mos

* Leading General brand with its 3 sub brand (General All Purpose Cleaning, General Disinfection & General Toilet Cleaning) * Monitor & control brand’s production & sales on a weekly basis and deliver to top management periodical reports for the brand performance * Develop & execute marketing plans & control brand budget * Leading the launch (in terms of planning & execution) of 3 sub-brands in 1 year - General Disinfection, Toilet Liquid Cleaners, & Rim Blocks * Developed a full business case & marketing plan for entering a new category (Toilet Cleaners) under the brand “General”

junior brand manager persil and research manager - laundry and home care bu

henkel

2015-1 - 2016-3 · 1 yr 3 mos

teaching assistant - business administration department

american university in cairo

2010-1 - 2012-1 · 2 yrs 1 mo

* Core Responsibilities: * Lecturing, conducting revision sessions, and proctoring exams under the supervision of Dr. Ahmed Sallam. * Guiding students in their projects and supplying them with required data. * Main Achievements: * Developed a practical model through shifting the course's main lecturing process from a theoretical approach into a real-life cases approach. * Attained the highest evaluation grade across all TAs, Fall 2011.

strategic management intern

logic management consulting

2010-1 - 2011-1 · 1 yr 1 mo

* Aug. 2011 – Sep. 2011 * Checked the assumptions of the feasibility studies of five projects and pointed out the results that were based on invalid assumption. * Conducted value chains for five industries. * Dec. 2010 – Feb. 2011 * Conducted value chains for five industries. * Conducted porter industry analysis for furniture. * Carried out mystery shopper visits with the objective of gaining real hands-on insights. * Developed a questionnaire to study the behavior of consumers regarding furniture. * Collected data about international furniture trends. * July 2010 – Sep. 2010 * Researched the behavior of the stock market in Egypt. * Analyzed the ratings of different brokerage firms. * Critiqued the client’s firm and compared it with competitors.

brand manager hs category and media manager - laundry and home care bu

henkel

2016-4 - 2017-12 · 1 yr 9 mos

trade marketing supervisor - laundry and home care bu

henkel

2012-2 - 2014-5 · 2 yrs 4 mos

Education

the american university in cairo

marketing

2007-1 - 2011-1 · 4 yrs 1 mo

Activities and Societies: * Feb '12: John Molson Case Competition participant, Concordia, Montreal. * Jan '11 – Apr. '11: Logistics Committee Member, Student Union, AUC. * Nov '11: Mckinzey Case Solving Workshop Participant, AUC * Jan '10 – Apr '10: Entertainment Committee Member, Student Union, AUC. * Jan '10 – Dec '10: Development Committee Member, Model Of Arab League, AUC. * Jan '09 – Dec '11: “Bank El Ta’am” volunteer * Sep '09 – Dec '09: “Real Life Unilever sessions” Participant, AUC