Reem Alzubi

Providing strategic marketing, branding, and communication consulting services for businesses and organizations across Jordan and the GCC region (Saudi Arabia & Qatar). Supporting companies in developing stronger brand positioning, communication strategies, and growth-oriented marketing systems aligned with their business objectives. Areas of work include: • Marketing Strategy & Planning • Brand Strategy & Positioning • Branding & Creative Direction • Strategic Communication • Digital Marketing & Content Strategy • Business Development Support • Market Research & Competitor Analysis • AI-Enhanced Marketing Approaches Worked with businesses across sectors including advertisement, technology, health care, NGOs, retail, and innovation-focused initiatives. Focused on combining strategic thinking, creativity, and market understanding to help brands build stronger market presence, relevance, and long-term value.

- Partner with the Chairman to shape and execute business development and growth initiatives. - Lead cross-functional teams ensuring performance and delivery of high-impact projects. - Planning and management for the First Global Animal Longevity Symposium In KSA. - Build investor and partner networks with regional and international stakeholders. - Oversee project execution ensuring alignment with IZZ’s vision for longevity innovation. - Advise on branding, communication, and market positioning strategies.

-Led the marketing and communication department, overseeing ITG’s marketing operations along with its subsidiary projects. -Conducted market research, competitor, and market share analysis, utilizing findings to inform actionable strategies. -Secured additional funds and revenues for ITG and its projects by identifying and leveraging strategic opportunities through PR initiatives and direct stakeholder engagement. -Designed and technically executed a comprehensive marketing strategy, strengthening brand identity and market presence. -Personally managed digital marketing initiatives, including SEO optimization (on-page and off-page). -Led website design and development projects for partners, ensuring alignment with branding and functionality requirements. -Created diverse marketing and communication content, including technical, promotional, and product-focused materials. -Led the development of new brand identities, including ITG's rebranding and branding for new projects, with full oversight of creative and art direction.

-Conducted in-depth market research, identifying trends and ensuring competitive positioning in the Jordanian medical laboratory sector. -Led brand awareness initiatives through successful digital and traditional campaigns. -Fostered strong relationships with key clients and stakeholders, incorporating feedback for service enhancement. -Orchestrated collaboration across departments, optimizing internal processes for seamless business operations. -Organized impactful industry events.

-Identified and resolved key business and market challenges across two brands, driving sustained year-over-year growth in sales, revenue, and market share. -Acted as consultant brand manager, managing cross-departmental teams. -Enhanced portfolio development and drove business expansion. -Conducted trend, consumer behavior, and product innovation research. -Led strategies for Reserved and Cropp brands globally. -Developed social media strategies and ensured e-commerce platform optimization.

-Led Jordan's office to gain 2018's top-performing website, campaigns, and content in the Middle East and Africa. -Acted as an integral member of the core country strategy and development team. -Established a visionary communication and marketing unit, aligning with the organization's mission. -Managed the communication unit. -Crafted strategies in line with global brand objectives. -Created integrated digital and traditional campaigns. -Conducted brand orientation sessions for staff and partners. -Presented insightful quarterly departmental reports and participated in proposal writing. -Oversaw outsourced communication projects. -Collaborated with finance and project teams for strategic branding and marketing budget allocation.

-Established the social media channels for Jordan's office. -Created promotional products for the organization's projects and maintained proper visibility. -Conducted routine field visits to develop content for the digital platforms. -Supervised the operation of different projects at a refugee camp (Azraq).

-Developed products that are still used by different institutions. The products were published by UN agencies. -Established and maintained proper visibility and branding for JIF. -Managed information from the forum members to be used for marketing and communication purposes.

-Managed the communication, advertising, and digital marketing activities. -Managed the social media channels for Emkanat's clients (health and beauty clinics).

The Humanitarian Trainee scheme is a Master Programme for graduates, provided by Save the Children and Oxford Brookes University. The Programme included online and face to face lectures, weeks of security and emergency simulation training.