reed clarke

director, marketing

About

Strong marketing and sales professional with a Master of Business Administration (M.B.A.) from Athabasca University. Skilled in Advertising, Sales, Retail, Alcoholic Beverages, Leadership and Sales Operations.

Country

canada

City

edmonton

Industry

marketing and advertising

Skill

retail, sales, sales management, sales operations, management, trade marketing, beer, alcoholic beverages, key account management, strategic planning, key account development, new business development, marketing communications, advertising, marketing, fmcg, account management, adobe photoshop, facebook marketing, google analytics, google adwords, bing ads

Experience

founder and owner

ross flats vintage apparel

2017-1 - Present · 9 yrs 9 mos

● Original founder and owner of the Ross Flats Vintage Apparel. The company produces, markets and sells vintage inspired sports team apparel from across Canada. ● Exclusive registered trademark owner of the Edmonton Trappers Baseball Club name and logos.

key account manager retail

sleeman breweries ltd.

2013-4 - 2015-9 · 2 yrs 6 mos

* Responsible for 12 retail liquor chains that represent 50% of Sleeman AB Volume, 7% of Sleeman BC volume & 3% of Sleeman SK volume. * Provide weekly priorities and instructions to over 25 sales reps that interact with my banners via weekly group presentations. * Managed Key Account chains that achieved * 25% Sleeman volume in 2013. Currently on Target for * 25% in 2014 after Q1 & Q2 results.

key account manager retail

molson coors

2011-4 - 2013-4 · 2 yrs 1 mo

* Responsible for largest private retail liquor chain in North America: Liquor Stores N.A. Ltd. (212 stores) and over 30% of Molson Coors Alberta & BC volume. * Managed weekly priorities for over 48 sales reps / merchandisers across AB & BC. * Responsible for significant growth in Molson Coors Canada (MCC) share of business in Northern Alberta Key Accounts for 2011 and the first three quarters of 2012 * Successfully build and implemented “Look of Success” document by period for our #1 & #3 largest volume key accounts – Liquor Stores Group and Sobeys.

director, marketing

autocanada

2015-9 - Present · 11 yrs 1 mo

* Responsible for developing and coordinating marketing plans for AutoCanada dealerships. Dealerships vary by location and brand; therefore the marketing initiatives I am responsible for creating are tailored to each individual dealership. * National General Motors (GM) brand director. Responsible for working with national GM representatives to build specific brand strategies that adhere to the manufacturer’s standards. * Provide weekly priorities and tasks for over 30 AutoCanada marketing support staff.