Reece Petrolle
Creative Director & Brand Manager @ SORD Fishing Products
About
Obsessed with all things outdoors and passionate about solving problems for the outdoorsman. I'm a creative, I’m a strategist, I'm an outdoorsman, and I’m a calculated risk-taker. I don’t fit a mold. At SORD, I'm doing whatever it takes to elevate the fishing experience, and I'm sharing it with the world.
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United States
Publishing
Creative Direction, Marketing Strategy, Networking, E-Commerce, Digital Marketing, Social Media Optimization (SMO), Data Analysis, Microsoft Excel, Strategic Planning, Entrepreneurship, Customer Service
Experience
Creative Director & Brand Manager
SORD Fishing Products
As SORD's Creative Director and Brand Manager, I head all marketing and branding strategy and align that with product development and production. My goal is to set the direction and messaging for our brand, positioning it as a premium lifestyle brand so our team can share its mission with the world effectively.
Operations Manager
SORD Fishing Products
Results: 45% increase in operational profitability with a 2.5X increase in total revenue YOY Sourced and developed multiple new products while establishing lasting factory relationships Centralized, integrated, and automated inventory for all sales channels Implemented 3 effective quality control and assurance processes Optimized online store back-end and implemented SORD's first online preorder and one-click upsell tactics Designed and implemented an entirely new inventory ordering process to scale at a major growth rate Successfully executed SORDs first ever limited edition product drop from idea conception to market
Member
Workspace6
Installation Crew
GAC Services
Gaithersburg, Maryland, United States
Warehouse Management Assistant
GAC Services
Gaithersburg, Maryland, United States
ServSafe Certified Foodservice Manager
Jimmie Cone
Damascus, Maryland, United States
Education
Clemson University
Business Management
Reece Petrolle's Contact Information
Phone
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