Reece A.

As a Global ATL Marketing Manager at Revolut, I manage all Digital, OOH and Linear TV ATL, along with mid-funnel conversion campaigns across 20+ regions. I deliver measurable impact across major platforms, including YouTube, Meta, TikTok, Netflix, Amazon, Disney and other major streaming services - All managed in-house. I build and execute single owned strategies directly with vendors for Linear TV, BVOD and major city OOH + DOOH advertising. Since joining, i have launched Revolut's first brand campaign on major streaming services (Netflix, Amazon, Disney, NBC) and a large ATL campaign in the US. I have onboarded all vendors across multiple regions as well as built tests in key markets to increase brand awareness and sign up uplift using only CTV devices. Key Responsibilities include: - Development and execution of data-driven campaigns across a global market. Ensuring consistent messaging and performance across each platform, localised for that specific country. - Optimisation of campaigns in real-time to maximise efficiency using advanced targeting, A/B testing and creative adjustments to meet KPIs. - Delivering detailed weekly reports, providing multiple stakeholders with actionable insights on key metrics and next steps. Using owned sources, MMM, YouGov data and platform metrics. - Analysing performance trends to identify opportunities for growth, specific to each region. Identifying key times to launch activity. - Collaborating cross-functionally with creative, media and analytics teams to ensure alignment and campaign success. - Managing large scale workload across 20+ countries and multiple platforms at once. I'm driven by a results-orientated mindset, i continuously aim to improve campaign performance, leveraging data and creative solutions to meet demanding and ambitious marketing objectives. I own and manage large volumes of campaigns to meet the success of the wider business.

At MOO, i had a wide range of responsibilities. My role wasn't siloed to one channel, instead i had control over developing and implementing in-house PPC, paid social and Google Display strategies for all English, French, Italian and Spanish speaking markets - managing and utilising marketing budgets of £100k+ a month for each channel. My daily routine involved analysing attribution data to optimise and launch PPC, paid social and Google Display campaigns with the goal of driving new and returning customers - optimising budget allocations with attribution data focusing on CPA, AOV and ROAS. It was also my responsibility to manage daily and monthly reports from GA, AdWords, Tableau, VIQ and applicable social ad managers, while working with a number of different teams across the company including finance, design, product and web development to align strategies.

At The Economist, I worked in the Customer Conversion Team. It was my responsibility to increase customer engagement and drive subscriptions across all social media platforms using paid and organic strategies. My daily routine involved creating engaging, thought provoking content in line with the overall marketing strategy whilst testing new and improved ways to structure campaigns, audiences and content. Towards the end of my employment, I additionally managed the overall SEO strategy and implemented App Install campaigns while maintaining client relations and working with a marketing budget in the millions.

At Ocean Holidays i worked within the marketing team with the sole responsibility to drive holiday enquiries and customer engagement across all social platforms, both organic and paid. I handled a large online community, organising competitions and events, building a highly engaged, loyal following as well as maintaining key partnerships with brands such as Disney and Universal, working collaboratively on branded content. I worked with substantial budgets, using platforms such as Facebook, Instagram, Pinterest and Twitter to drive holiday leads for the wider sales team.