Rebekkah G.

- Lead Merchandising Strategy & Operations, translating strategic priorities into executable plans and measurable results. - Drive cross-functional initiatives across merchandising, pricing, operations, marketing, and technology to improve growth and efficiency. - Manage business planning, executive reporting, KPI tracking, and a team of strategy and operations professionals supporting key company priorities

• Define and Implement Category Strategy To Align With Brand Strategy • Create Sustainable Long Term Growth Plans • Ownership of Overall Category To Deliver Profitable Growth • Marketing Budget Allocation & Management For Outdoor Brands • Responsibility For Outdoor Residential P&L And Business Performance Reporting

• New Product Development Strategy & Pricing • Portfolio Management of all SKUs globally with the Product Teams / Business Unit • Drive Revenue Growth Management (RGM) best practices within the Product Teams / Business Unit • Drive key growth/investment areas forward while managing the full portfolio of products globally

• Managed Merchandising team, including their Individual Development Plans (IDPs) • Leader to RGM regional teams (globally) to drive Mix/Assortment improvements internationally • Leader & Sponsor for Executing Key North America Cross-Functional Initiatives: - E-Commerce Range Optimization - Low Margin SKU optimization in North America - Nail & Commodity Categories Price Optimization • Product Management & Owner driving strategic vision, requirements building, milestone delivery and adoption for programs: - Deployed Portfolio Mgmt application to enable commercial & product teams to improve range - Created company’s first product attribution repository of value-based features/applications

• Managed Pricing Managers & interns to execute key pricing disciplines & strategic projects • Developed Strategic Multi-Year Global Pricing Roadmap for Tools & Industrial lines of business • Product Management & Product Owner leading strategy, requirements building, milestone delivery and adoption for programs: - Created Market Price Monitoring “MPM” dashboard to monitor inflationary headwinds - Strategy & development for global pricing data mart/data strategy roadmap

• Leverage Artificial Intelligence (AI) and Machine Learning (ML) to identify value projects and priorities with CFO’s, Presidents, Vice Presidents and Commercial Leaders • Product Management & Owner leading strategy, requirements building, milestone delivery and business adoption: - Cost to Serve optimization across EMEA - US Distribution Centers customer ordering optimization

• Implemented North America price floors for >70K unique SKUs • Tradespend/Gross to Net (GTN) optimization for Latin & European Markets • Identified and execution for pricing opportunities (Heavy Construction) • Develop and implement margin solutions globally to include markets in North America, Europe, Asia, Middle East and Latin America • Drive BU's transformation projects and capture value • Drive change transformation

• Managed a team of Category Managers and Sr Financial Analysts • Participating in new products, merchandising, and promotional strategies and successfully executing market communication plans and new product launches • Analyzing and tracking Point-of-Sale (POS), inventory planning, market share, competitive landscapes • Line reviews with buyers on assortment for formal buy offers • Communicate to the Board of Directors financial wins/opportunities of all retail accounts • Originally Big Time Products (BTP) prior to Hillman Acquisition

Optimize sales using big data analytics within the retail Home Center Channel; Major Focus on Home Depot Tools & Hardware (D25), Gardening & Cleaning (D28), and Paint (D24) Departments. • Managed Sr Category Analysts and Financial Analysts • Communicate to the Board of Directors financial wins/opportunities of THD accounts • Participated in new products, merchandising, and promotional strategies to buyers and successfully executing market communication plans and new product launches • Analyzing and tracking Point-of-Sale (POS), inventory planning, market share, competitive landscapes • Drove Top Line Revenue growth in Y1 and Y2 • Operational forecasting and forward-looking financial projections as well as budget planning • Point of Sale (POS) Statistical Analysis including Macro (market-level) and Micro (SKU-level) data, and understanding regional impacts. • Forward-looking financial projections and Operational Forecasting • Internal and external economic research to ensure competitiveness and profitability • Originally Big Time Products (BTP) prior to Hillman Acquisition

Formulate and apply mathematical modeling and simplifying complex broad range of big data to successfully present themes and financial drivers within the home improvement industry, specifically; work gear products sold to major retailers such as Lowe’s, Home Depot, Walmart, Menards and others. • Managed team of Financial Analysts to track POS, inventory, market share, competitive landscapes • Reporting Point-of-Sale (POS) retailer sales on a weekly, monthly, quarterly, and annual basis • Forecasting revenue, margins, and net contribution based on sales analysis and market research • Forecasting sales with major retailers such as Lowe's, Home Depot, Walmart, Menard's and their respective portals (Lowe's Link, Vendor DART, HD Link, Retail Link, MSI reports, RSA SecurID) • Data Mining point-of-sale (POS) retailer and corporate wholesale transactions for over 950 unique SKU products on a weekly, monthly, quarterly and annual basis • Forecasting with major retailers such as Lowe's, Home Depot, Walmart, Menard's and their respective information portals, (Lowe's Link, Vendor DART, HD Link, Retail Link, MSI reports, RSA SecurID) • Forecasting corporate revenue, projected margins, and net contribution based on sales analysis and market research • Interpreting/reporting product sales, inventory levels and margins for the company as well as our retailers • Distilling complex data into high-level, concise themes or statements and present to individual departments or executive staff • Disseminating qualitative & quantitative research into market themes and insights • Working with sales, operations, and finance in support of required analysis, including but not limited to product lines, customers, pricing, competitors, margins, industry trends, market penetration, and overall program effectiveness. • Due diligence contributor for Big Time Products (BTP) acquisition of Rooster • Originally Rooster Products International (RPI) prior to BTP Acquisition

• Lead pricing proposals for medical bids for major multi-year government contracts • Directly manage proposal/bid teams comprised of medical Subject Matter Experts (SMEs) such as RN’s, MD’s and Finance experts to deliver winning proposals, sources sought, and/or ROM submittals

• Prepare major Environmental Studies government bids, proposals, and sources sought responses • Conduct financial and market research and assess for budget trends, changing market conditions and emerging competitors. • Research and develop business opportunities within the federal government industry • Prepare pricing information for various government services contracts • Interpret sales trends, track and evaluate performance • Intellectual research and provide recommendations to senior management. • Marketing/Business Development efforts

• Development and evaluation of rolling forecast & business plan • Analyze business operations to create baseline for operational changes and actions • Collect sales trends and records and evaluate performance versus sales quotas • Standardized requests for proposals process, developed pricing schedules • Margin Analysis, Report and model costs per unit and determine baseline for action • Oversee general marketing initiatives and manage creative branding agency direction • Analyze and track Marketing Effectiveness and overall campaign ROI

• Part of due diligence team for Elbit Systems acquisition of M7 Aerospace • Conduct financial and market research, and conduct tailored reports for the business • Conduct studies, prepare reports, and advise on market trends and emerging competitors • Created Sales Management “Pipeline” tool that interfaced with existing CRM system • Monitor sales channels within the company & make recommendations for improvement • Actively participate in capture and proposal management • Prepare and Monitor Department Budget • Prepared graphics and media collateral to support seven business segments • Support the company’s sales, marketing, advertising efforts • Assisted and coordinated tradeshow branding (artwork and media) • Revise & create website pages using PHP and Valtira development software • Maintain and generate reports for CRM (Sugar) database program • Coordination of various media/branding projects (such as an overhaul to the website)

• Cost Accounting, A/R & Audit services

Graduated Magna Cum Laude