Rebecca Tse

Vice President Marketing @ Sa Sa International Holdings Limited

About

All-rounded marketer with rich experience on developing marketing strategies, branding, digital marketing, PR, event management & CRM (managed a loyalty program with 1M members from acquisition to retention). Good communicator, team builder & a creative person always come up with innovative and interesting idea. Pleasant personality that enable me to work with both internal/external/stakeholders. Software knowledge: Digital: GA/SEO/SEM/GDN CRM: salesforce/MS dynamic 365/Tableau/ e-commerce: Magento/Shopline

Country

Hong Kong SAR

City

Hong Kong

Industry

Retail

Skill

Analytical Skills, Public Relations, Market Planning, Cross-functional Team Leadership, Team Leadership, Market Research, Search Engine Optimization (SEO), Paid Social Media Advertising, E-Commerce, Media Relations, Media Buying, Marketing, Marketing Strategy, Social Media, Integrated Marketing, Marketing Communications, Social Media Marketing, Digital Marketing, Online Advertising, Business Development

Experience

Vice President Marketing

Sa Sa International Holdings Limited

2022-6 - Present · 4 yrs 4 mos

Hong Kong SAR

General Manager Marketing

YATA Department Store

2007-8 - 2022-4 · 14 yrs 9 mos

Hong Kong SAR

 Head of Marketing, directly report to CEO, lead a team of 20+ staff to oversee sales promotion, Advertising(ATL/BTL/Digital/Social Media), CRM, Design and Visual Merchandising to fulfil marketing objectives and uphold the consistency of all corporate identity related deliverables.  Formulate the yearly marketing objectives, strategies, budget and promotion plans  Develop average 100+/year themed sales & promotion campaigns jointly with internal & external parties, including mall events & pop up stores  Maintain good rapport with Japanese Government officials & banking partners to gain their both monetary & networking support  Spokesperson in Crisis Management Taskforce by handling media relations during Social Issue & Covid 19 & Food issue. Achievements: o Rebrand & transform Seiyu into the leading YATA nowadays o Organize world first Hello Kitty Pop up Supermarket, 1st oversea KUMAMON Birthday party and Hello Kitty x KUMAMON crossover campaign, Sake Virtual Tour, Beauty+ experience zone, character café… o Create bi-annual YATA Shopping Day(一田購物優惠日) as talk of the town activities o Create and manage CRM app(YATA Fans) with sizable membership Awards o Outstanding Marketing Professional Award by HKMA/TVB Awards for Marketing Excellence - YATA Shopping Days Project o Silver Award of Creative Ideas categories by The MARKies Awards - KUMAMON Café Opening o Best Licensed Promotion of the Year by Licensing International - Minions/Despicable Me – YATA Limited

Deputy Promotion Manager

Sun Hung Kai Real Estate Agency Limited (apm mall)

2000-6 - 2007-7 · 7 yrs 2 mos

Hong Kong SAR

 Lead a sub-team to organize events and activities from devising proposal to implementing  Assist leasing team to recruit tenants & work closely with tenants to draw traffic to mall & sales  Liaise with members of District Councils, Gov’t Dept and local community  Handle media relations, media buy & printing work Achievements: o Create and develop apm brand with late night shopping concept, successfully transform Kwun Tong Area from old area to young hub o Organize interesting and out of the box events and activities, e.g. set up a stadium at atrium to watch World Cup Event with hundreds of customers, collaboration with international artists, such as Leslie Kee, Qee, Devilrobots etc Awards o Bronze Prize & Most Innovative Award by HKMA/TVB Awards for Marketing Excellence -- apm Project