Rebecca Sloat

Working with founders, agencies, and companies to craft experiences, including full visual identities, packaging, merch, and more. Select Partners: Hanni - GEMS - Miles - The Mutt Dog - Rovan Furniture - Underscore Talent - Walmart - YouTube

Creating and consulting for various startups, corporations, and agencies in Minneapolis, NYC, Austin, LA, and more (even Australia!). As a holistic creative partner, I helped with everything from full-scale brand builds to refreshing creative in specific business areas. Beyond visuals, I consulted and provided expertise in a variety of areas—strategy, copywriting, creative direction, marketing strategies, and more—focusing on long-term business strategy to drive tangible value for each brand. Select Partners: BIG W - Coinbase - Eden Health - hanni - GEMS - Good Good - Pinterest - Quality of Life

I built and led the internal design agency within the larger organization. Managed and mentored full-time staff, oversaw all creative output and maintained client relationships, drove new business opportunities, and strategized for the long-term vision of the department. Select Partners: Bravo Sierra - Care/of - Conair - hims - Markwins - NBC Universal - P&G - Simple Mills - SiriusXM - Welly

Design lead on Target, one of the agency's top accounts. Concepted and designed for in-store marketing moments, including store-wide seasonal campaigns, new marketing areas found within center-store, and the launch of Target's Same-Day Order Service capabilities.

Founding Partner of Communal Creative, a creative services studio based in New York City. Art directed and designed for numerous pre-launch companies and small businesses, including identity, physical, digital, and spatial brand needs. Concepted and designed full brand identities for 8 companies, led client-facing design pitches and presentations, coordinated with external vendors managing client-set budgets, and more.

Creative team lead at Twist, an early-stage startup creating smarthome solutions for renters and homeowners. Joining the team pre-launch, responsibilities included art direction, photo styling, and design for all internal and external company needs. Led a structural RFP for the brand's hero line of packaging; contributed to both marketing and brand strategy.

Head of the print and packaging team at Birchbox, managing 4+ full-time designers as well as freelancers. Responsibilities included art direction for all physical collateral and spatial design, concepting and executing new print and packaging techniques, and design for large-scale projects and partnerships. Helped launch Birchbox's first retail store in SoHo, designing and art directing packaging, signage, and more. Led the RFP and designed the packaging program which enabled the box design to change on a monthly basis. Winner of the 'Win-Win-Win,' a peer-nominated award going to an employee who makes decisions with consumers, brand partners, and the company in mind.

Designed for packaging, print, and web, from in-box materials to web images and emails. Worked closely with other teams in creating event collateral, recruiting materials, web marketing, and environmental marketing. Assisted in concepting and design for Birchbox’s 2013 rebrand. Winner of the ‘Gnome Award,’ a peer-nominated award going to an employee who has gone above and beyond their role.

Worked with an in-house creative team in producing digital and print design, including web images, emails, and packaging. Created Birchbox’s first-ever infographic.

Designed print collateral for reunions and events, such as invitations, posters, and brochures. Worked with clients to create engaging advertisements. Helped maintain online marketing elements and basic web site design.

Intern at Nonsek/Brand P, Planet Propaganda's sister company. Designed product channels to pitch to prospective clients and created original artwork. Assisted with new channel development systems for experimental prototypes. Composed framework and curated product design.

Created engaging graphics for promotional materials, developed new marketing and layout concepts, brainstormed and executed advertising tactics, mentored junior designer.

Relevant courses include Advanced Graphic Design, Typography & Communication Design, Design Portfolio & Professional Practices, Computers in the Visual Arts, Visual Communication & Research, the Business of Art, Marketing Management, Consumer Behavior in Marketing, and Organizational Behavior.