Rebecca M.

Fashion Marketing & Project Manager @ Fondazione Pistoletto Cittadellarte ONLUS

About

I help brands craft culturally relevant identities and content, combining a deep understanding of heritage with an eye on what keeps them resonant in a fast world. My work spans emerging companies with unique stories and more established institutions, always focused on connecting with the right audience. With experience across Asia, Europe, South America, and the US, I bring an international perspective and a results-driven approach, moving fast and experimenting thoughtfully to find what truly works. Past collaborations include the Kering Group, the Italian Chamber of Fashion, and ATP Tennis Finals as well as startups such as Made for a Woman and Indyx. My goal is to help brands find their through line, adapt creatively to cultural trends, and build lasting relevance.

Country

City

United Kingdom

Industry

Apparel & Fashion

Skill

Brand Strategy, Creative Content Creation, Visual Storytelling, Project Management, Brand Development Strategy, Social Media Marketing, Marketing Strategy, Social Media, Brand Development, Campaign Strategies, Digital Marketing, Positioning (Marketing), Fashion Marketing, Influencer Marketing, Event Planning, SEO Copywriting, Generative AI for Marketing, Prompt Engineering, Content Marketing

Experience

Fashion Marketing & Project Manager

Fondazione Pistoletto Cittadellarte ONLUS

2024-9 - Present · 2 yrs 1 mo

Managed and led communications for special projects in fashion and luxury, riving high-impact collaborations with luxury brands including Kering, and global media such as Vanity Fair and Vogue Italia. I created immersive cultural moments and experiential touchpoints for high-profile audiences, from the UN and ATP Tennis Finals to Milan Design Week and Fashion Week.

Junior Project Manager

Fondazione Pistoletto Cittadellarte ONLUS

2023-9 - 2024-10 · 1 yr 2 mos

Italy

Brand & Marketing Strategist

Making Cult

2022-5 - Present · 4 yrs 5 mos

London Area, United Kingdom

Creative consultant working across fashion, music, film, and entrepreneurship. Clients include executive stylist Lili Henry (content creation, workshops, SEO, shoppable links), singer Paris Paloma (The Fruits music video image curation), fashion startup BASTA (communications, Instagram, press strategy), an upcoming short film (image curation), and UC Berkeley Summer Program (entrepreneurship advisory).

Growth Marketing Specialist

Indyx

2022-1 - 2023-12 · 2 yrs

San Francisco Bay Area

Led market entry strategy and growth campaigns for Indyx in the UK and US university segments, crafting targeted messaging and influencer collaborations. Developed SEO-driven content strategies that boosted organic traffic and search visibility, demonstrating measurable growth outcomes clients can leverage.