Rebecca (Yu Chieh) Hsiao

• Conducted market analysis using Tableau, IRI Costco data, and Datamyne Import Data to uncover customer demographics, regional trends, and competitor performance, informing product placement and expansion strategies. • Strengthened brand visibility in Asian and mainstream U.S. markets through tailored promotions and product education, driving nearly 30% year-over-year sales growth for a key brand. • Gained placement in 300+ stores within 1 month and 500+ stores within 5 months by launching new products, leveraging sales relationships, training, and POP materials. • Developed localized sales enablement tools (sell sheets, catalogs, customer lists) and trained sales teams, improving product adoption and accelerating market penetration. Served as central coordinator between cross-functional teams and external partners, aligning launches, inventory planning, and compliance requirements while translating buyer preferences into actionable strategies. • Ensured healthy cash flow through timely vendor payment collection and persuaded vendors to increase marketing investments, expanding promotional reach without internal budget strain.

• Tracked daily purchases of 200+ customers using SAP BW, identifying sales gaps that resulted in 50%+ of customers purchasing new products; improved inventory management to boost profitability. • Facilitated engagement with 20 key customers, which contributing to 54% of total revenue, by applying advanced Excel skills to create aggregated tracking mechanism. • Improved decision-making speed by 75% through utilizing Salesforce data to create histogram reports, enabling senior leadership to grasp pipeline trends.

• Built dashboards utilizing 1530 records on Salesforce to track operation progress. • Provided support for North America marketing director and sales team managers strategic decision-making. • Utilized advanced Excel skills to perform data-driven analysis and quarter strategic planning. • Incorporated product data from 285 customers to calculate run-rates and establish sales annual goals. • Support sales team to develop potential business and collaborated with cross-functional colleagues. • Partnered with third party company to collect and improve 5844 rows of data utilization for analysis. • Segmented our targets and developed customer-focused strategies focusing on different features of product.

• Pioneered creative social strategy for client’s Facebook page based on social data analysis to increase brand awareness, increasing engagement by more than 150%. • Analyzed influencers’ customer data on past purchases and participated in promotional events on Facebook to determine which influencers were the most suitable for endorsing the brand. • Collaborated and communicated with cross-functional internal design team of six for new product innovations; communicated with clients to determine needs; re-named existing products and re-designed packaging leading to products being completely sold out. • Partnered with four interns and four employees to design and market two large public relations activities, which attracted many reporters and journalists. • Communicated with media representatives about the product and related events resulting in increased brand awareness.

• Collaborated with the engineers to renew the official website to improve the customer experience. • Increased reach by 350% through Instagram and Facebook. • Enhanced website and social media presence; resulted in 40% increased requests for interior design consulting services.

Program Concentrations: Marketing(Primary) Innovation and Entrepreneurship, Investment and Risk Management(Secondary)