Rebecca Foletta

BuyDRM, an OVHcloud company, is a leading global provider of content security services and solutions to the entertainment, enterprise and hospitality industries. Since 2001, BuyDRM has amassed substantial success stories for many of today’s largest brands including ABC (Australian Broadcasting Corporation), AMPAS (The Academy), Blizzard Entertainment, Cinedigm, Crackle, Daily Rounds, Deluxe Digital, EPIX, FuboTV, Funimation, POPS Worldwide, Rakuten Viki, Redbox, Samsung, SBS Belgium, Sinclair Digital and Zee5. For more information, visit http://www.buydrm.com.

NSS Labs, Inc. is the world's leading information security research and advisory company that delivers a unique mix of test-based research and expert analysis to provide its clients with the information they need to make good security decisions. CIOs, CISOs, and information security professionals from many of the largest and most demanding enterprises rely on NSS Labs’ insight, every day. Founded in 1991, the company is located in Austin, Texas. At NSS Labs, I coordinated and implemented marketing projects with responsibilities that included public relations support, special events coordination, website and other brand identity projects. Interacting with the sales and marketing teams, I also maintained Salesforce.com and Pardot at an administrative level and provided special projects input and support. • Regularly update the company website (Drupal, HTML) • Manage marketing database and website analytics (Salesforce.com, Pardot & Google Analytics) • Coordinate events with senior members of Sales and Marketing teams • Create weekly reports related to marketing and public relations activities (advanced Excel) • Graphic design and collateral production using InDesign and Photoshop

As the lead on product messaging and positioning, I served as the inter-departmental liaison for new product rollouts, and was responsible for maintaining project plans and timelines and communicating results to the executive management team. I held primary responsibility for the development and review of all sales and marketing assets; coordinated and managed staff and contract resources for creation and maintenance of web sites, online campaigns, e-mail creative, marcom deliverables, tradeshows and events. • Worked in close collaboration with product management to define and document product target markets, product descriptions, unique value/selling propositions, pricing, marketing strategies, and channel strategies • Responsible for project management and execution of all marketing tasks in product launch plans, including update of all sales and marketing assets and website content to reflect current product capabilities • Responsible for identifying, scheduling and managing contract resources, negotiating contracts, driving internal reviews, approving creative, assuring quality, maintaining budgets, project timelines, estimates and scopes • Maintained detailed product knowledge in order to speak on behalf of the company and product to external parties including industry analysts, media, customers and partners • Collaborated on the development of regional marketing plans and product strategies, including tracking the status of launch deliverables across all functional areas • Responsible for tradeshow and event management, including budgets, vendor negotiations, logistics, collateral, agendas and campaigns for trade shows, roadshows, sponsored seminars and annual conferences

Hired as Marketing Manager for this startup medical device company, designing and executing on all marketing and public relations initiatives. Ultimately assumed responsibility for customer service, sales and business development support (domestic and international), basic accounting, shipping, inventory management and CRM application development. Stryker purchased Patton Surgical in 2010. • Member of executive management team—developed and managed departmental budget ensuring effective control of marketing results, taking corrective action to guarantee that achievement of marketing objectives fell within designated budgets • Cross-departmental responsibilities, in sales support, customer service and business development, including generating quotes, reviewing contracts and drafting international distributor agreements • Extensive writing, copy-editing and researching skills—wrote, designed and managed the creation, production and supply of all corporate collateral, including white papers, customer testimonials, trade articles, case studies, data sheets, press releases and newsletters • Customer relationship and supply chain management—included processing all incoming domestic and international purchase orders, coordinating shipments, maintaining finished goods inventory, generating invoices, following-up on accounts receivable and responding to customer inquiries • Evaluate, negotiate and manage vendor relationships—consistently reduced costs by negotiating competitive rates with service providers and consolidating resources to benefit from economy of scale • Initiated corporate-wide implementation of Epicor Express—consolidation of financial, supply chain and customer relationship management systems

Responsible for managing the planning, implementation and quality of company public relations, marketing communications, sales support and lead generation activities, while simultaneously managing the office of the President and CEO of this privately held data integration software company. Versata purchased ETI in 2008. • Member of executive management team—Developed and managed departmental budget including agency/vendor management • Database administrator for Salesforce.com—created layout, documented procedures, rolled-out and trained 25 sales and corporate users • Created and implemented simultaneous B2B marketing campaigns across multiple channels, including email, direct mail, print ads and telemarketing • Worked closely with sales and support teams to keep them informed and ensure they were aligned and enabled on campaign efforts

I was the executive assistant responsible for managing the office of the President and CEO of a privately held data integration software company, and when the marketing director left, I took on public relations, marketing communications, sales support and lead generation activities. ETI was sold to Versata in 2008.

Secretarial duties for corporate trial lawyer.