Rebecca Wu

- Head of Toyota marketing, responsible for all tiers of marketing communications for Toyota brand and nameplates as well as tactical alignment - Leading the Toyota brand portfolio in Canada, through masterbranding & branded house strategies, including our Olympics & Paralympics partnerships - Responsible for brand-aligned product launches and sustain marketing efforts through connections planning - Leading retail tactical integration opportunities from national through to our regional approaches - Leading the mandate for consumer-focused and omnichannel marketing in today's market

Responsible for Toyota brand marketing communications across the country, including primary brand, sub-branded vehicle nameplates and tactical messaging - Leading the strategic development of Toyota brand in Canada, with a view to a branded house approach - With a recently renewed mandate on brand stewardship, drive change broadly and at all levels of consumer communications to foster brand favourability - Leveraging branding communications to create emotional resonance with consumers, while generating awareness for our products to help drive consideration and ultimately vehicle sales - Includes leading the collaboration with dealer groups to ensure brand-aligned communications - Responsible for regionalizing the Olympics / Paralympics partnership to firmly establish Toyota as a mobility leader - Responsible for marketing communications launches for all Toyota vehicles, including Corolla and RAV4

- Responsible for the planning, development and implementation of digital communication strategies including websites, social and search as tools for the consumer path to purchase and vehicles for brand. - Management of website enhancements, digital marketing budget for SEO / SEM / social, as well as KPIs relating to innovations in the ever important digital space, in collaboration with brand marketing teams and a multitude of cross functional teams. - Leadership in digital innovations, with a view to reinvigorating and reimagining the automotive purchase experience, including participation and contributions to future of retail exploration

- Toyota, Toyota trucks and Scion brand management: Development of insights-based brand strategies, as well as marketing communications briefs, brand guidelines and company-wide communications of brand direction. Implementation of marketing campaigns with emotional and personal relevance for consumers. - Responsible for the achievement of brand and nameplate strategies and relevant KPIs. - Management of total marketing budget. - Relationship management and communications with Toyota agencies of record and vendors, as well as key marketing areas in support of brand and nameplate initiatives, including digital, social, experiential, insights and public relations.

- Development and implementation of Insights agenda in support of long-term brand-building as well as nameplate launch initiatives, while fostering accountability of marketing efforts. - Relationship management and communications with regional offices, dealer subcommittee and groups and dealer agencies to increase efficiencies of joint nameplate and tactical activities. - Legal compliance of advertising activities.

- Analysis, planification and execution of marketing campaigns in support of sales - Communications with dealer advertising groups and agencies

- Strategic analysis of partnership opportunities for brand promotion purposes - Management of marketing-related sponsorship and partnership activities

- Corporate and product communications, including environmental initiatives, vehicle launches, and crisis coordination - Media relations - Execution of media events, press conferences, and vehicle launches