Rebecca Wang

Senior Vice President, BEO of Dairy, Nestle Zone Greater China @ Nestlé

Country

China

City

Beijing

Industry

Consumer Goods

Skill

FMCG, E-commerce, Business Transformation, Service Management, Consumer Products, Digital Marketing, Cross-functional Team Leadership, Marketing Management, Online Advertising, Marketing Strategy, Market Research, Multi-channel Retail, Digital Strategy, Competitive Analysis, International Marketing

Experience

Senior Vice President, BEO of Dairy, Nestle Zone Greater China

Nestlé

2022-9 - Present · 4 yrs 1 mo

中国北京市

General Business Management of Dairy business. Full P&L accountability, I&R pipeline, brand communication, brand and business management. Covering milk powder, liquid milk and beverage, plant based powder and liquid beverage and enable dairy products.

Senior Vice President, Head of Omni Grocery Retail and eBusiness

Nestlé

2022-1 - Present · 4 yrs 9 mos

中国北京市

1. 全渠道线上线下业务发展全国6大区，4个主要品类（咖啡，奶品，糖果零食，即饮咖啡）100+亿生意体量。2. 品类和消费者为狠心的通路策略搭建和执行管理，根据品类的分校深度，渠道重点等品类特性，进行通路布建和销售执行管理。3.全渠道数字化管理和新零售模式搭建。4. 搭建和推动品类战略收入管理体系，产品组合和渠道价值链优化，产品和渠道利润优化管理。5. 全域线上线下整合模式下拓展新渠道新业务模式，社区团购，内容电商，私域，社群运营等等。

Vice President, Head of E-commerce

Nestlé

2017-10 - 2021-12 · 4 yrs 3 mos

Beijing City, China

Leads Nestle China eBuiness Unit which covers eMarketing, Consumer Centric Operation, Sales, and New Route-to-Market, Trade Marketing, Supply Chain and Finance.

National Sales Director - E-commerce

Nestlé

2014-10 - 2017-10 · 3 yrs 1 mo

Beijing City, China

In charge of F&B Nestle E-commerce Sales

E-Commerce Manager

Nestlé

2011-12 - 2014-10 · 2 yrs 11 mos

Beijing

Nestle China E-Commerce Strategy, Cover direct and In-direct Sales to Consumer, Communication strategty via digital channel to support sales and online awarness, Develop eShopper membership program.