Rebecca Li

1. Strategic Leadership Develop and execute business strategies to drive market expansion, profitability, and long-term sustainability in construction sector. 2. Operational Oversight Manage daily operations including supply chain, inventory, logistics, and quality control to ensure efficient delivery of products to customers. 3. Sales & Revenue Growth Lead sales teams to achieve targets through dealer network expansion, key account management (contractors/developers), and market penetration strategies. 4. Financial Stewardship Oversee P&L, budgeting, cost optimization, and financial reporting while maintaining healthy cash flow for the subsidiary. 5. Market Intelligence Analyze local construction trends, competitor activities, and regulatory changes to identify growth opportunities. 6. Team Management & Development Build high-performance teams through recruitment, training, and performance management across sales, customer service, and operations departments. 7. Stakeholder Relations Maintain relationships with RIIFO HQ in China, local government agencies, industry associations, and strategic partners. 8. Compliance Management Ensure adherence to Mexican labor laws, environmental regulations (material standards), and international trade compliance.

Focus on the interior construction industry, managing all RIFENG business in Peruvian market, such as develop new customers, manage key customers,making sales forecasts, manage sales channels, manage supply chain and inventory, make promotion plan, make pricing strategy, manage sales team, etc.

Responsible for Developing Markets & New Products Business； Negotiate with international clients； Arrange the production plan of the factory； Coordinate shipment plan with international clients and forwarder； Hold regular product training courses for customers； Manage sales channels； Develop MKT plan based on market research.

Online one-to-one English teaching for primary and secondary school students.