Rebecca Kirk

𝗖𝗵𝗶𝗲𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗔𝗰𝗿𝗲𝗮𝗴𝗲 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀 @ Acreage Holdings

About

Enterprise executive with a track record of leading complex, regulated businesses through transformation, ownership transitions, and scaled growth. Experienced operator trusted with full-enterprise accountability, capital allocation, and leadership through change. Currently serve as Chief Operating Officer of Canopy USA, where I was appointed to integrate and scale the U.S. operating platform across cultivation, manufacturing, wholesale, and retail. My mandate has centered on restoring profitability, strengthening cash discipline, and sharpening portfolio focus, while building durable operating cadence and governance. This work has included material EBITDA recovery, significant reductions in cash burn and SG&A, a reset of cost structures, and execution of strategic divestitures to redeploy capital toward higher-return assets. Previously, as EVP of Operations at Acreage Holdings, I led national operations during a public-to-private transition and post-merger integration, delivering outsized retail growth and substantial wholesale expansion while aligning leadership teams, operating models, and financial discipline. Earlier, I founded and scaled CWG Botanicals, building licensed operations in California, launching proprietary brands, and transitioning the platform into public-market ownership, delivering shareholder liquidity. I have also led revenue-generating consulting engagements for large-scale facility development and regulatory build-outs

Country

United States

City

San Ramon

Industry

Alternative Medicine

Skill

Regulatory Affairs, Engagement Management, Hospitality Management, Business Founding, Compliance Management, Non-Profit Operations, Brand Development, Market Penetration, Strategic Innovation, Sales Strategy, Entrepreneurial Leadership, Business Consulting, Industry Expertise, Strategic Guidance, Client Relations, Market Analysis, Entrepreneurship, Market Development, Operational Management, Regulatory Navigation

Experience

𝗖𝗵𝗶𝗲𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗔𝗰𝗿𝗲𝗮𝗴𝗲 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀

Acreage Holdings

2024 - Present · 2 yrs

🔹 𝗔𝘁 𝗔𝗰𝗿𝗲𝗮𝗴𝗲 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀, 𝗜 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝘀 𝗖𝗢𝗢, 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀. 𝗠𝘆 𝗳𝗼𝗰𝘂𝘀 𝗶𝘀 𝗼𝗻 𝗲𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸. 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝘄𝗲 𝗮𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝘀𝘁𝗿𝗶𝗱𝗲𝘀 𝗶𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆.

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁, 𝗔𝗰𝗿𝗲𝗮𝗴𝗲 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀

Acreage Holdings

2021 - 2024-6 · 3 yrs

🔹 𝗔𝘀 𝗦𝗩𝗣, 𝗜 𝘄𝗼𝗿𝗸𝗲𝗱 𝗼𝗻 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗻𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗰𝗵𝗮𝗻𝗴𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝗕𝘆 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝗮 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝘂𝗹𝘁𝘂𝗿𝗲, 𝗜 𝗵𝗲𝗹𝗽𝗲𝗱 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗔𝗰𝗿𝗲𝗮𝗴𝗲 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀' 𝗳𝗼𝗼𝘁𝗵𝗼𝗹𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁.

𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗔𝗰𝗿𝗲𝗮𝗴𝗲 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀

Acreage Holdings

2020 - 2021 · 1 yr

🔹 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲, 𝗜 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝗶𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝘂𝗿 𝗿𝗲𝗴𝗶𝗼𝗻𝘀. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗼𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲, 𝗜 𝗵𝗲𝗹𝗽𝗲𝗱 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆'𝘀 𝗵𝗶𝗴𝗵 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀.

𝗖𝗘𝗢 & 𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝗖𝗪𝗚 𝗕𝗼𝘁𝗮𝗻𝗶𝗰𝗮𝗹𝘀, 𝗜𝗻𝗰.

𝗖𝗪𝗚 𝗕𝗢𝗧𝗔𝗡𝗜𝗖𝗔𝗟𝗦 𝗜𝗡𝗖.

2016 - 2022 · 6 yrs

🔹 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗖𝗪𝗚 𝗕𝗼𝘁𝗮𝗻𝗶𝗰𝗮𝗹𝘀 𝘄𝗮𝘀 𝗮 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗶𝗻 𝗺𝘆 𝗰𝗮𝗿𝗲𝗲𝗿. 𝗙𝗿𝗼𝗺 𝘀𝗲𝗰𝘂𝗿𝗶𝗻𝗴 𝗹𝗶𝗰𝗲𝗻𝘀𝗲𝘀 𝘁𝗼 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲, 𝗜 𝗹𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵. 𝗠𝘆 𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗵𝗲𝗹𝗽𝗲𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗪𝗚 𝗕𝗼𝘁𝗮𝗻𝗶𝗰𝗮𝗹𝘀 𝗮𝘀 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗻𝗮𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆.

𝗦𝗲𝗻𝗶𝗼𝗿 𝗔𝗱𝘃𝗶𝘀𝗼𝗿/𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹

𝗖𝗖𝗚𝗜 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴

2016 - 2018 · 2 yrs

🔹 𝗔𝘁 𝗖𝗖𝗚𝗜 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴, 𝗜 𝗮𝗱𝘃𝗶𝘀𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀. 𝗕𝘆 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗺𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲, 𝗜 𝗵𝗲𝗹𝗽𝗲𝗱 𝘁𝗵𝗲𝗺 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗰𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗲 𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿/𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹/𝗖𝗵𝗶𝗲𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 (𝗖𝗢𝗢)

𝗖𝗪𝗚 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 - 𝗠𝘂𝘁𝘂𝗮𝗹 𝗡𝗼𝗻-𝗣𝗿𝗼𝗳𝗶𝘁 (𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀)

2012 - 2018 · 6 yrs

🔹 𝗔𝘁 𝗖𝗪𝗚 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴, 𝗮 𝗺𝘂𝘁𝘂𝗮𝗹 𝗻𝗼𝗻-𝗽𝗿𝗼𝗳𝗶𝘁, 𝗜 𝗳𝗼𝘂𝗻𝗱𝗲𝗱 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗲𝗱 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗰𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀. 𝗠𝘆 𝗿𝗼𝗹𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗹𝗹 𝘄𝗵𝗶𝗹𝗲 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆.

𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 & 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗼𝗳 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀

𝗢𝗽𝗶𝘂𝗺 𝗚𝗿𝗼𝘂𝗽

2005 - 2011 · 6 yrs

🔹 𝗔𝘁 𝗢𝗽𝗶𝘂𝗺 𝗚𝗿𝗼𝘂𝗽, 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝗠𝘆 𝘄𝗼𝗿𝗸 𝗵𝗲𝗿𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻, 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁𝗹𝘆 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝘂𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆.